marketing
Posted Apr 28Lifecycle Marketing Manager
at Stepful
New York City, United StatesRemote
Responsibilities
- - Design and optimize multi-channel journeys that increase activation, engagement, retention, and completion across both our direct-to-consumer (student) and B2B (employer) products.
- - Collaborate closely with Product, Operations, Growth, Data, and Client Success to ensure communications support core product experiences, not compete with them.
Requirements
- About Stepful: Stepful is reimagining allied healthcare training by offering affordable, online, instructor-led, and AI-supported programs that help learners—regardless of background or circumstance—launch high-demand healthcare careers.
- Our graduates, including Medical Assistants, Pharmacy Technicians, Nurses, and more, form the talent pipelines at major employers like CVS, NY-Presbyterian, HCA, Providence, and Walgreens.
- This is a rare opportunity to shape the lifecycle engine of a rapidly scaling, mission-driven company.
- - Deepen our understanding of our core student audience (primarily early career, mobile-first learners ages 18–24) and translate their motivations and preferences into communication strategies that actually resonate.
- experience owning end-to-end lifecycle marketing across email, SMS, and in-app channels in a high growth environment. - You have meaningful
- - You are fluent in marketing automation tools (e.g., Customer.io, HubSpot) and able to build, launch, and manage complex journeys independently.
- experience building lifecycle programs for younger or non-traditional learners (e.g., early-career, vocational, or community college populations), or similar 18–24 mobile-first audiences.
- - You have familiarity with SQL or other analytical tools and can self-serve performance insights.
Experience
- This job is for you if: - You have 6+ years of
Benefits
- We’re improving access to quality healthcare for everyone, everywhere, and improving access to healthcare careers for those who need them most Our values: We credit much of our success to our exceptional team.