marketing
Posted May 13Demand Generation Marketing Manager, Carta Law
at Carta
London, United KingdomOn-site
Responsibilities
- Collaborates closely with Carta GTM teams (including Marketing, Product, Sales, Customer Success, and Ops) to jointly develop and execute demand generation strategies tailored to the tailored to General Counsels, Chief Compliance Officers, and Heads of Legal at enterprise PE and VC firms—driving awareness, pipeline, and revenue growth.
- Collaborates with content and customer marketing to produce mid- to bottom-funnel assets (case studies, product guides, customer success stories, webinars, solution briefs, nurture emails) tailored to customer needs and Carta’s value proposition.
- Collaborates with lifecycle marketing to nurture prospect attendees and convert event interest into meaningful sales opportunities. The Team You’ll Work With
- Strong track record of designing, executing, and optimizing multi-channel, data-driven campaigns that create pipeline and accelerate revenue, ideally for complex B2B, SaaS, fintech or financial services solutions.
Requirements
- Trusted by 65,000+ companies in 160+ countries, Carta’s platform of software and services lays the groundwork so you can build, invest, and scale with confidence.
- Together, Carta is creating the end-to-end ERP platform for private markets.
- Articulates Carta Law's differentiation as an AI-native legal services platform that delivers speed, compliance, and cost efficiency at a fraction of traditional law firm rates—translating this value proposition into messaging that resonates with GPs and fund operations teams.
- Exceptional relationship management skills with internal stakeholders and executive leaders, especially across GTM teams (Sales, Product, Customer Success, Marketing, etc.).
- Deep understanding of modern marketing functions—including digital, field, ABM, content, events, lifecycle—and proven ability to influence resources and priorities across teams to achieve demand generation objectives.
- Demonstrated expertise in collaborating cross-functionally with revenue teams and influencing senior leaders to advance marketing initiatives.
- Outstanding communication, project management, and prioritization skills; thrives in a fast-paced, iterative environment. BA required;
- experience in GTM, demand generation, field marketing, or ABM roles—preferably with a focus on fintech, SaaS, or financial services audiences. Disclosures:
- Carta uses E-Verify in the United States for employment authorization. See the E-Verify and Department of Justice websites for more details.
Experience
- experience marketing to institutional investors, GCs, or financial stakeholders highly desirable. 6+ years’
Benefits
- Carta connects founders, investors, and limited partners through world-class software, purpose-built for everyone in venture capital, private equity and private credit.
Contact
- Please note that all official communications from us will come from an @carta.com or @carta-external.com domain. Report any contact from unapproved domains to security@carta.com.
Additional details
- Recognized by Fortune, Forbes, Fast Company, Inc. and Great Places to Work, Carta is shaping the future of private market infrastructure.
- Traditional ERP solutions don’t work for Private Funds.
- Carta’s software for the Office of the Fund CFO does just that - it’s a new category of software to make private markets look more like public markets - a connected ERP for private capital.
- For more information about our offices and culture, check out our Carta careers page .
- Carta Law represents a unique opportunity: we're establishing a category and shifting how private capital firms think about legal and compliance operations.
- As a Demand Generation Marketing Manager focused on Carta Law, you'll build the campaigns and positioning that establish Carta Law as the category leader—driving awareness, pipeline, and revenue growth among our target buyers. You'll work to:
- Coordinates cross-functional efforts to ensure seamless execution of demand generation campaigns, leveraging insights from product, sales, and customer teams to optimize targeting and messaging.
- Develops robust multichannel demand gen plans on an annual and quarterly basis, aligning stakeholders across Carta to roll out impactful campaigns with clear goals, resource allocation (time, people, budget), and key performance indicators (KPIs).
- Works resourcefully within organizational constraints (budget, approvals, timing), iteratively testing creative tactics and adjusting programs based on performance data to maximize pipeline and conversion among General Counsels.
- Maintains strong internal stakeholder relationships and ensures responsive communication to drive alignment and address input, feedback, and requests relating to lead generation and conversion.