other
Posted May 16Alliances Marketing Manager
at Carta
New York, United StatesOn-site
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Responsibilities
- Collaborates closely with current alliance partners (Morgan Stanley, New York Stock Exchange, Odyssey Trust, Ramp, Sequoia and potentially more to be added) and Carta GTM teams to jointly develop strategies for cobranding/comarketing initiatives and demand generation efforts aligned to partnership goals.
- Collaborates with partner teams, Carta web team and performance marketing to create and optimize digital content.
- Designs thoughtful field marketing activations that incorporate thought leaders, experts and executives from alliance partners and Carta for live events.
Requirements
- Trusted by 65,000+ companies in 160+ countries, Carta’s platform of software and services lays the groundwork so you can build, invest, and scale with confidence.
- Together, Carta is creating the end-to-end ERP platform for private markets.
- GTM Relationship Strategy and Management
- Works across the broader GTM Carta team in creating effective cross functional strategies including Marketing, Business Development, Sales, Customer Success and oCXO, ensuring fulsome execution, ongoing measurement and data-informed iteration of partnership efforts, including pipeline generation.
- Understanding of the various functions of marketing, and can use influence in getting things done
- Expertise in working adeptly across GTM functions in support of partner initiatives
- BA required; SaaS, fintech or financial services experience desirable
- Carta uses E-Verify in the United States for employment authorization. See the E-Verify and Department of Justice websites for more details.
Benefits
- Carta connects founders, investors, and limited partners through world-class software, purpose-built for everyone in venture capital, private equity and private credit.
- At Carta, our employees set out on a mission to unlock the power of equity ownership for more people in more places.
- 6+ years GTM or related experience; alliances, channel or partner marketing experience required Salary
- Carta’s compensation package includes a market competitive salary, equity for all full time roles, exceptional benefits, and, for applicable roles, commissions plans.
- Our minimum cash compensation (salary + commission if applicable) range for this role is: $161,500 - $190,000 in San Francisco, CA and New York, NY.
Contact
- Please note that all official communications from us will come from an @carta.com or @carta-external.com domain. Report any contact from unapproved domains to security@carta.com.
Additional details
- Recognized by Fortune, Forbes, Fast Company, Inc. and Great Places to Work, Carta is shaping the future of private market infrastructure.
- Traditional ERP solutions don’t work for Private Funds.
- Carta’s software for the Office of the Fund CFO does just that - it’s a new category of software to make private markets look more like public markets - a connected ERP for private capital.
- For more information about our offices and culture, check out our Carta careers page .
- We believe that the problems we solve today unlock the opportunities of tomorrow.
- Develops powerful comarketing plans on an annual and quarterly basis aligning marketing stakeholders at Carta and with partners to create impactful, resourced (both people and budget) activations in market.
- Works creatively within constraints for both Carta and partners(e.g., budgetary, time, exec availability, etc.) of established partnership and work with marketing peers to determine KPIs and assess performance for marketing workstreams and tactics.
- Maintains the utmost professionalism and responsiveness with partners, demonstrating appropriate urgency in addressing partner requests and input.
- Partners with Carta sales/delivery/advisory teams, and marketing plus equivalent contacts on the alliance side, to understand ongoing and point-in-time enablement needs to facilitate partnership objectives.
- Works with the Carta content and customer marketing teams, internal experts and partner marketers to develop mid to bottom of funnel collateral and digital content for diverse enablement use cases and social proof.