marketing
Posted Mar 20Life Sciences Marketing Lead – Audience Engagement
at TransPerfect
On-site
Requirements
- You'll own the full spectrum of direct audience engagement—from concepting high-impact webinars with internal experts to building social communities that spark real conversations about clinical efficiency, regulatory compliance, and AI adoption in Life Sciences.
- What You'll Own Audience Strategy & Engagement Programs Design and execute our audience engagement strategy targeting clinical, regulatory, medical affairs, and commercial stakeholders in pharma, biotech, medical devices, and CROs Build content programs that address real Life Sciences challenges: clinical trial efficiency, regulatory compliance, patient engagement, multilingual medical communications, and AI adoption Develop segmented nurture campaigns that move audiences from awareness to pipeline using
- experience hosting and producing webinars, virtual events, or podcasts with measurable business impact Exceptional writing and storytelling skills—you can take complex topics and make them accessible, engaging, and actionable Strong knowledge of social media strategy, community management, and LinkedIn best practices for B2B audiences Analytical mindset: you use data to refine strategies, optimize campaigns, and prove ROI
- Experience working cross-functionally with SMEs, product teams, and sales to develop educational content Comfort with marketing automation and webinar platforms (e.g., HubSpot, Marketo, ON24, Zoom Webinar, or similar) Preferred skills and experience: Life Sciences industry
- experience or familiarity with pharmaceutical, biotech, or medical device marketing Video production and editing skills for creating social-first content
- Experience with content repurposing strategies and multi-channel activation Background in community building or customer advocacy programs About You You're organized, efficient, and detail-oriented—but you're also a creative thinker who sees opportunities where others see obstacles.
- You're energized by turning complex ideas into compelling stories, and you know how to make subject matter experts shine.
Experience
- experience: 5+ years in product marketing, audience engagement, content marketing, or demand generation—preferably in SaaS, translation/localization, or B2B professional services Proven
Additional details
- TransPerfect Is More Than Just a Job… Our greatest asset is our people, and nothing is more important to us than ensuring that everyone knows that.
- Each of our 100+ offices has its own individual identity, and each also has its own unique rewards.
- About the Role We're looking for a strategic storyteller and audience-first marketer to build TransPerfect's voice in the Life Sciences industry.
- As our Life Sciences Marketing Lead for Audience Engagement, you'll create the experiences that turn pharmaceutical, biotech, and medical device organizations into engaged communities and qualified pipeline.
- You'll translate complex solutions into compelling narratives across every channel where our audiences live: LinkedIn, industry events, virtual roundtables, email, and partner platforms.
- If you've built webinar programs that people actually want to attend, turned SMEs into thought leaders, and know how to repurpose one great conversation into a month of content—this role is for you.
- You don't just execute campaigns; you design experiences.
- You're comfortable hosting a live webinar one day and analyzing engagement data the next.
- Most importantly, you believe that great marketing starts with genuinely understanding your audience—what they care about, what keeps them up at night, and how you can help.