marketing
Posted 6 days agoPrincipal Product Marketing Manager - Platform
at zoominfo
United StatesHybrid
Responsibilities
- Own the platform narrative for ZoomInfo's GTM Intelligence Platform and lead product marketing for our highest-priority platform initiatives.
- Develop positioning, messaging, launch strategy, and the core assets that support every launch.
- Build the systems that make great product marketing repeatable and scalable.
- Design AI-powered workflows, structured product intake, reusable templates, and scalable frameworks that help PMs consistently produce high-quality messaging, release communications, and launch assets.
Requirements
- ZoomInfo is building the industry's leading AI-powered GTM platform.
- They'll also help redesign how Product Managers and Product Marketers create product marketing, using AI to make great work easier to produce and easier to scale.
- You're naturally curious about AI, software products, and why customers adopt one product over another.
- AI is already part of how you work—not because it's trendy, but because it helps you produce better work, faster.
- Provide the positioning, messaging, and launch guidance that informs go-to-market planning while enabling partner teams to execute successfully.
- ZoomInfo has a clear, differentiated platform narrative used consistently across Product and GTM.
- Product marketing for our highest-priority platform initiatives is trusted by Product Leadership and adopted across GTM.
- experience marketing platform, infrastructure, AI, or other technically complex software products.
- Bachelor’s degree or above in Marketing, Business, or related field (preferred, not required).
- Proven success developing positioning, messaging, launches, and go-to-market strategy for complex software products.
- Strong understanding of AI, modern GTM technology, and SaaS , with demonstrated
- experience using AI (e.g., Claude Code) to improve how product marketing gets done. •
- Experience building repeatable frameworks, operating models, or AI-assisted workflows that improve the speed, quality, and scalability of product marketing.
- Exceptional storytelling and communication skills , with the ability to simplify complex technical concepts into compelling customer narratives.
- Strong executive presence and the ability to influence senior stakeholders across Product, Engineering, Marketing, and GTM organizations.
- We're building more than new products—we're building the future of how go-to-market teams operate.
- You'll help define the platform narrative for one of the industry's most ambitious AI companies while reinventing how product marketing itself is practiced.
- ZoomInfo (NASDAQ: GTM) is the Go-To-Market Intelligence Platform that empowers businesses to grow faster with AI-ready insights, trusted data, and advanced automation.
Experience
- 7–10+ years of product marketing experience in B2B SaaS, with
Benefits
- Actual compensation offered will be based on factors such as the candidate’s work location, qualifications, skills, experience and/or training.
- Your recruiter can share more information about the specific salary range for your desired work location during the hiring process.
- Below is the US base salary for this position. Additional compensation such as Bonus, Commission, Equity and other
- benefits may also apply. $138,670 — $217,910 USD About us:
Additional details
- We move fast, think boldly, and empower you to do the best work of your life.
- You’ll be surrounded by teammates who care deeply, challenge each other, and celebrate wins.
- your impact and a culture that backs your ambition, you won’t just contribute. You’ll make things happen–fast.
- Location: Boston preferred (hybrid). Open to remote for exceptional candidates.
- As our platform grows, product marketing has become a strategic function not just for launching products, but for defining how customers understand our platform and how we bring new capabilities to market.
- This person will own product marketing for our most strategic platform initiatives.
- This role sits within Product and partners closely with Product Leadership, Marketing, Sales, and Enablement.
- You'll shape how we position the platform, communicate major launches, and evolve how product marketing gets done. Who you are
- You have strong opinions because you've used the products, talked to customers, and seen what actually works.
- You're comfortable challenging conventional thinking when you believe there's a better approach.