engineering
Added 4 days agoSoftware Product Marketing Manager
at ezyVet
On-site
Responsibilities
- Cross Functional Collaboration: Build collaborative ways of working between product marketing and commercial teams for efficient and effective response to customer needs.
Requirements
- From demo tools, customer-facing content, and sales training to competitive intelligence and go-to-market launches, you will connect the field, product marketing, and product to bring new capabilities to market and deepen customer relationships.
- Strong collaboration skills and team-oriented disposition with the ability to influence key stakeholders, foster collaboration, and drive results across cross-functional teams.
- Self-starter with ability to manage a variety of large programs and deliverables at once.
- Demonstrated ability to deliver customer first marketing strategy, backed by results & highly measurable.
- If meaningful work and a sense of purpose are at the top of your list, you’ll find it here.
Experience
- What You Will Need to Succeed The right candidate has a strong mix of both commercial and product marketing experience, where proven commercial impact and understanding is key. 5+ years of marketing
Benefits
- What you can expect from us Salary: $110,000 - $120,000 base salary.
- Opportunity for annual cash bonus Opportunity for annual equity award Health / Dental / Vision
- benefits Day-One 5% matching 401k Additional
- benefits including but not limited to financial support, pet insurance, mental health resources, volunteer paid days off, employee stock program, foundation donation matching, and more Why IDEXX We’re proud of the work we do, because our work matters.
- At IDEXX, you’ll be supported by competitive compensation, incentives, and
Additional details
- As a Software Product Marketing Manager on the Vello team, you will leverage sales and customer insights to deliver effective plans that drive customer acquisition, adoption, and advocacy across the product lifecycle.
- Partnering closely with the Sales Organization, you will be responsible for Vello sales enablement strategy, infusing sales insights into our messaging, marketing, and product strategy for Vello.
- While serving as a content partner to our marketing and field teams.
- In This Role Campaigns & Programs: Support the creation of customer acquisition and engagement programs and materials that drive satisfaction, loyalty, and advocacy for IDEXX's veterinary software solutions in partnership with the Vetsoft marketing organization.
- This includes ownership & development of our monthly customer newsletter.
- KPIs: program-influenced leads and attach rate, feature adoption, customer satisfaction/NPS, and advocacy metrics (references, reviews, case studies).
- Sales Enablement Strategy & Content: Partner with sales leadership and training teams to develop, execute, and optimize our sales enablement strategy, using sales insights to inform demo tools (e.g., Storylane), enablement content, product messaging, customer-facing materials, and training.
- KPIs: product attach rate, time to close, and enablement content adoption by the sales team.
- Content Development: Serve as the content partner to our global marketing strategist and field marketing partners—identifying content needs, shaping content strategy, and leading content reviews on behalf of the team.
- GTM Planning & Execution: Plan and execute launches for new capabilities, partnering with cross-functional teams across sales, success, onboarding, and customer education.