marketing
Posted Jun 26B2B Marketing Lead, Korea
at openai
Seoul, South KoreaRemote
Responsibilities
- Drive full-funnel B2B marketing programs across local customer events, field marketing, content, customer marketing, developer marketing, and partner marketing.
- Establish strong Korea marketing operating rhythms, including planning cycles, event execution, agency/vendor management, budget oversight, performance measurement, and reporting.
- Build and scale foundational B2B marketing capabilities in Korea, while using regional marketing support for shared programs, assets, operating practices, and scalable execution.
Requirements
- About OpenAI OpenAI is an AI research and deployment company committed to ensuring that artificial general intelligence benefits all of humanity.
- We push the boundaries of AI capabilities while prioritizing safety, responsible deployment, and human needs.
- This is a critical role for a full-stack B2B marketer with strong Korea market judgment - someone who can work closely with local Country/GTM teams, leverage regional marketing support, manage external partners, and deliver high-impact programs across local customer events, content, pipeline creation, customer proof, and sales enablement.
- experience working with sales-led GTM teams, navigating complex stakeholder environments, and translating global and regional strategy into locally effective execution. Key
- - Proven track record of building and executing B2B marketing programs that support enterprise, developer, or partner-led GTM motions in Korea or similarly complex markets.
- - Strong understanding of Korea enterprise buying dynamics, including the role of trust, regulation, partners, executive relationships, and local proof points.
- - Demonstrated ability to operate at both strategic and executional levels in fast-moving, ambiguous environments. -
- Experience working closely with Sales, GTM, Partnerships, Product Marketing, Comms, Events, regional marketing, and external partners in a matrixed organization. - Excellent communicator and collaborator, with native Korean and business-level English proficiency and strong stakeholder management and influence skills across Korea Country/GTM, regional marketing, and global teams. -
- Experience managing agencies, vendors, local customer events, field programs, and regional marketing partners preferred. Nice to Have -
- Experience marketing AI, developer, or highly technical products. - Familiarity with trust-sensitive enterprise environments. - Prior
- experience leading Korea field marketing, customer events, enterprise demand generation, developer marketing, or country-level B2B marketing scopes.
- If you’re motivated by complex challenges, Korea market nuance, hands-on execution, and the opportunity to shape how AI is adopted by Korean enterprises, developers, and partners, we’d love to hear from you.
- About OpenAI OpenAI is an AI research and deployment company dedicated to ensuring that general-purpose artificial intelligence
Experience
- Qualifications - 10+ years of marketing experience, including 5+ years in B2B marketing, ideally within technology, platforms, or high-growth environments.
Additional details
- Our mission requires a team that represents a diversity of perspectives, voices, and experiences.
- About the Role We are seeking an experienced and versatile Korea B2B Marketing Lead to drive OpenAI’s enterprise and B2B marketing execution in Korea.
- This role will be responsible for shaping and executing integrated B2B marketing initiatives that support enterprise adoption, partner-led growth, developer-adjacent business audiences, and long-term customer trust in Korea.
- Responsibilities - Lead the development and execution of Korea B2B marketing plans, aligned with global priorities, regional marketing support, and Korea Country/GTM objectives.
- Partner closely with Korea Country/GTM, Partnerships, Product Marketing, Comms, Events, regional marketing, and external partners to deliver integrated programs that support enterprise adoption and pipeline growth.
- Translate global B2B narratives and launches into Korea-relevant campaigns, local customer events, customer proof, content, and sales enablement.
- Act as the Korea voice for B2B marketing, bringing market insight, customer perspective, and local nuance into regional and global strategy discussions.
- At OpenAI, we value thoughtful builders who are excited to operate at the intersection of technology, business, and societal impact.