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Posted 1 weeks agoCreative Lead, Performance Copy
United StatesRemote
Responsibilities
- Deliver more - We build efficiency into everything we do.
Requirements
- Responsibilities - Lead copy direction across brand and growth channels, campaigns, product launches, and key strategic initiatives - Develop and execute a learning and iteration process that uses campaign performance data to refine messaging to be most impactful for every next campaign - Define, evolve, and steward Kin's brand voice, tone, and messaging frameworks across channels - Integrate AI into workflows to speed work and create more time for the human creative thinking that separates Kin from other
- experience across brand and growth work, in-house and/or at an agency - A portfolio demonstrating campaign-level thinking, voice development, and writing craft across multiple formats and channels -
- Experience absorbing performance data and iterating to make every campaign better than the last - A clear, defensible point of view on what makes creative work effective — and the ability to articulate it to both creative and non-creative audiences - Demonstrated
- experience collaborating across teams and functions - Ability to adapt quickly to change and bring a growth and entrepreneurial mindset to the work -
- Experience translating complex or nuanced briefs into compelling creative concepts and executions - Proven ability to balance strategic creative leadership with direct, hands-on execution - A collaborative approach that enables cross-functional partners and creative partners to do their best work How We Hire We believe a great hiring
- While our recruiting team uses AI tools for efficiency, resumes are still screened by Kin's in-house recruiters, and candidate evaluations and hiring decisions are made by recruiters and hiring teams.
- We work smarter by relentlessly prioritizing and using technology, including AI, to multiply our impact.
- Applicants must be able to live and work full-time in Ontario to be considered.
Experience
- Big-idea thinking meets hands-on creative leadership. 8+ years required.