marketing
Posted 2 weeks agoField Marketing Manager, UK (Hybrid)
at attentive
London, United KingdomHybrid
Responsibilities
- Own the strategic planning of field events — including event type, timing, format, audience, goals, and success metrics, developed in close partnership with regional sales leadership
- Lead communication and alignment with field sales teams on attendee strategy, pipeline targets, and ownership of outcomes
- Own all customer-facing communications tied to field events: invitations, nurture sequences, reminder cadences, and post-event follow-up
- Manage all partnership events end-to-end, including sponsorship deliverables, logistics, communications, and internal coordination
- Build and maintain strong relationships with key partners, agency networks, and industry associations across the UK and Europe
- Develop co-marketing initiatives with partners that drive joint pipeline and brand visibility in target markets
- Collaborate with Product Marketing and Content on event programming ensuring speakers, sessions, and content are tailored to target industries, accounts, and audiences, and aligned to each event's business objectives
- Drive an ABM-led approach to field campaigns, prioritizing high-value target accounts, key customer relationships, and critical pipeline opportunities
- Track and report on event performance, pipeline contribution, and KPI achievement in partnership with sales and marketing stakeholders
- Demonstrated track record of planning and executing field and partner events that generate measurable pipeline •
Requirements
- Attentive® is the AI marketing platform for 1:1 personalization redefining the way brands and people connect.
- By unifying SMS, RCS, email, and push notifications, our AI-powered personalization engine delivers bespoke experiences that drive performance, revenue, and loyalty through real-time behavioral insights. Recognized as the #1 provider in SMS Marketing by G2, Attentive partners with more than 8,000 customers across 70+ industries.
- experience in field marketing, event marketing, or integrated marketing in a B2B SaaS or technology company
- Experience managing partner or sponsorship programs, including deliverable tracking and joint go-to-market planning
- Strong project management skills with the ability to run multiple programs simultaneously without dropping details •
- Experience developing event content strategies and working with Product Marketing or Content teams on messaging, speakers, and programming
- Familiarity with ABM methodology and a bias toward targeting the right accounts, not just filling seats
- Experience working on both sides of the Atlantic — navigating a US-headquartered company while owning a regional program
- Familiarity with the retail, ecommerce, or D2C brand landscape
Experience
- Your Expertise 5+ years of
Additional details
- We’re the only marketing platform that combines powerful technology with human expertise to build authentic customer relationships.
- Leading global brands like Crate and Barrel, Urban Outfitters, and Carter’s work with us to enable billions of interactions that power tens of billions in revenue for our customers. With a distributed global workforce and employee hubs in New York City, San Francisco, London, and Sydney, Attentive’s team has been consistently recognized for its performance and culture.
- We’re proud to be included in Deloitte’s Fast 500 (four years running!), LinkedIn’s Top Startups , Forbes’ Cloud 100 (five years running!), Inc.’s Best Workplaces , and the Human Rights Campaign Foundation's Corporate Equality Index ! About the Role
- This is a pivotal role at the intersection of field events, partner marketing, and content programming.
- You'll sit within our Global Events & Partner Marketing team, working closely with sales leadership, Product Marketing, Content, and the Event Marketing team to drive pipeline and deepen relationships with priority accounts and partners.
- You'll own the strategy and execution of field events and partner marketing programs across the UK and broader European market.
- From intimate executive dinners to sponsored partner hosted events, you'll hold yourself accountable to the pipeline and business outcomes they generate.
- If you thrive in a fast-paced environment, love building from the ground up, and believe great events can genuinely move deals, this role is for you.
- Event Execution & Cross-Functional Collaboration
- Partner closely with the Event Marketing team on logistics, production, operations, and on-site experience execution