data
Posted May 5Staff Data Scientist, Marketing
at Redditinc
United StatesRemote
You are nearing today's limit. Upgrade for unlimited access.
Responsibilities
- Establish the "North Star" metrics and frameworks that determine how Reddit allocates hundreds of millions in marketing budget.
- Optimize Marketing ROI: Build and refine Media Mix Models (MMM) and Multi-Touch Attribution (MTA) systems to mathematically quantify the incremental impact of marketing spend.
- Bridge B2B & B2C Growth: Design unified frameworks to optimize marketing aimed at both new advertisers (driving revenue) and new users (driving engagement), identifying synergies where brand awareness for one fuels growth for the other.
- Develop methodologies to measure the long-term "halo effect" of brand marketing on organic growth.
- Lead Through Influence: Collaborate deeply with Marketing, Growth, and Finance to translate complex data insights into actionable budget shifts.
Requirements
- With 100,000+ active communities and approximately 126 million daily active unique visitors, Reddit is one of the internet’s largest sources of information.
- The Marketing Science team at Reddit leverages data to maximize the impact of Reddit’s own marketing investments.
- We serve as the engine behind our growth, using advanced experimentation, causal inference, and econometrics to understand what drives users to Reddit and what brings advertisers to our platform.
- Reddit is looking for a highly experienced Staff Data Scientist to lead the strategy and technical execution of our Marketing Intelligence efforts.
- Education: Advanced degree (Master’s or Ph.D.) in Statistics, Economics, Mathematics, or a related quantitative field. • Experience:
- experience in marketing science, growth data science, or econometrics.
- Domain Expertise: Deep understanding of the marketing ecosystem, including hands-on
- experience with Marketing Mix Modeling (MMM), Incrementality Testing, and Customer Lifetime Value (LTV) prediction.
- Technical Skills: Advanced proficiency in Python or R and SQL.
- Experience building production-grade data pipelines and using machine learning for predictive modeling (e.g., churn prediction, lead scoring).
- Experience working in fast-paced environments where you must navigate ambiguity and build frameworks from the ground up. Preferred
- Experience with Bayesian structural time series or causal inference libraries. Previous
- experience in a high-growth marketplace or social media platform.
- A passion for the Reddit community and an understanding of our unique "Ads-as-Content" philosophy. Benefits:
- Additionally, Reddit offers a wide range of
- In select roles and locations, the interviews will be recorded, transcribed and summarized by artificial intelligence (AI).
Experience
- For M.S. holders: 10+ years of industry
- For Ph.D. holders: 6+ years of industry experience.
Benefits
- Benefits and Income Replacement Programs
- 401k with Employer Match
- Gender-Affirming Care
- Flexible Vacation & Paid Volunteer Time Off
- Generous Paid Parental Leave Pay Transparency:
- In addition to base salary, this job is eligible to receive equity in the form of restricted stock units, and depending on the position offered, it may also be eligible to receive a commission.
- benefits to U.S.-based employees, including medical, dental, and vision insurance, 401(k) program with employer match, generous time off for vacation, and parental leave.
- To provide greater transparency to candidates, we share base salary ranges for all US-based job postings regardless of state.
- We set standard base pay ranges for all roles based on function, level, and country location, benchmarked against similar stage growth companies.
- The base salary range for this position is: $217,000 — $303,900 USD
Contact
- For more information, visit www.redditinc.com .
- To learn more, please visit https://www.redditinc.com/careers/ .
Additional details
- It’s built on shared interests, passion, and trust, and is home to the most open and authentic conversations on the internet.
- Location: At Reddit we continue to grow our teams with the best talent. We're completely remote friendly . Team Description:
- In this role, you will be the primary architect of how we measure and optimize Reddit’s marketing spend.
- You will focus on two critical flywheels: B2B Marketing (acquiring and retaining advertisers) and B2C Growth (acquiring and engaging new Redditors).
- This is a high-autonomy, high-impact role where you will set the long-term strategic goals for Reddit’s marketing measurement, influencing senior leadership and defining how we value our brand and performance efforts. Responsibilities:
- Set Long-Term Marketing Strategy: Define the 2–3 year technical roadmap for marketing measurement.
- Advance Causal Inference & Experimentation: Lead the design of complex "always-on" incrementality testing and geo-holdout experiments.
- Be the Technical Guide for the Team : Mentor junior scientists and set the technical bar for code quality and statistical rigor across the Marketing organization. Minimum
- Strategic Communication: Proven track record of influencing C-suite stakeholders and "translating" complex statistical concepts into business strategy. Adaptability:
- Global Benefit programs that fit your lifestyle, from workspace to professional development to caregiving support