POC (Point-of-Care) Marketing Manager

at ezyVet

Gangnam Korea, South KoreaOn-site

customer-support excel

Responsibilities

Program & Campaign Development Plan, develop, execute, and monitor high-quality marketing programs, initiatives, and campaigns to support new and existing business growth.
Identify, design, and guide the development of customer programs, promotions, and tools tailored to independent customer segments.
Create new marketing programs and manage tactical execution through cross-functional leadership.
Conduct comprehensive market and environmental analyses by integrating macroeconomic conditions, industry trends, and competitive intelligence to inform pricing decisions.
Develop strategic pricing approaches at the SKU level, ensuring alignment with product positioning, value propositions, and customer segments.
Optimize pricing across the overall product portfolio while minimizing internal cannibalization and cross-portfolio conflicts to achieve sustainable revenue and margin growth.
Establish clear pricing rationales supported by data and insights, and effectively communicate pricing recommendations through structured presentations to internal stakeholders.
Support and deliver product and program training to sales and customer support teams. Customer
Develop and deliver high-quality sales and marketing materials, including customer stories, brochures, videos, leaflets, direct mail, email communications, and digital content.
Analyze customer communication effectiveness and support tactical implementation of messaging.
Develop thought leadership, education, and advisory programs to reinforce IDEXX’s leadership and influence in the market.
Maintain strong relationships with industry associations, Key Opinion Leaders (KOLs), policy stakeholders, and reference site customers.
Track, administer, and analyze marketing programs, metrics, and performance outcomes.
Develop and improve marketing processes to ensure high-quality cross-functional collaboration and execution.
Manage literature updates and support the development of new marketing assets.
Conduct comprehensive market analysis with emphasis on pricing, competition, and service portfolios to improve profitability and identify future growth opportunities.
Design and implement qualitative and quantitative market research to improve customer satisfaction, loyalty, and market positioning.
Leadership & Capability Development Guide and support marketing specialists across the region to build marketing capabilities and accountability for key initiatives.

Requirements

experience with IDEXX. [ Primary Duties &

Work closely with the Regional Marketing Lead and the Korean commercial team to implement global product and business strategies, including go-to-market plans covering pricing, communications, pre-sales support, and activity planning.

Annual Pricing Lead the development of annual pricing strategies for Care Protocol–related products and services, grounded in a strong understanding of the company’s growth strategy and commercial objectives.

Partner closely with Commercial, Finance, and Global stakeholders to align pricing strategies with business performance targets and go-to-market plans.

Responsibilities Perform other duties as required by the business. [ EDUCATION ] Bachelor’s degree or equivalent combination of education and

experience required. Masters degree or equivalent preferred. [EX RIENCE ] 10+ years’

Experience in animal health industry highly valued, health human healthcare, pharmaceuticals, medical devices or related industries also desired Previous positions in multinational highly matrixed organizations highly valued Strong experience in B2B marketing (B2C

Experience in people management adds value Project

experience within matrix organization Digital marketing expertise is valued [RE QUIRED SKILLS AND ABILITIES ] Professional Skills / Knowledge

Advanced Business Presentation Skills in English & Korean essential Proficient in the use of CRM databases and marketing automation techniques

Strong learning agility which can bring professional insights with business acumen Good command of English in listening, speaking, reading and writing Innovative, with strong accountability and high levels of initiative Proficient in MS Office - Excel, Word, PowerPoint, Outlook.

Stakeholder Management Proven ability to lead projects independently with minimal oversight; demonstrates bias-for-action; accountable for end-to-end delivery.

Ability to lead multiple stakeholders for a positive business marketing outcome Builds collaborative relationships across multiple stakeholder groups Proven ability to work in highly matrixed, cross functional and technical team based environments The ability to persuade and influence others with sound arguments and rationale Customer Relationships Ability to interact and understand customer needs by being infield with commercial teams routinely Financial Management Ability to plan, report and manage

experience in planning, executing, and measuring marketing campaigns, including multi-channel initiatives.

Ability to acquire and apply knowledge of IDEXX’s sales and marketing processes, tools and techniques Ability to manage marketing activity, budgeting and forecasting Business Understanding & Market Knowledge Ability to build an understanding of the customer’s business, industry and commercial environment to then identify viable opportunities Able to navigate complexity and prioritise resources Leverages modern marketing tools to reach new customers and accelerate adoption.

Communication / Presentation Skills Ability to communicate effectively with customers; this includes preparing and delivering presentations and written communications as well as displaying active listening skills Able to use compelling arguments to persuade others to commit on initiatives [ PHYSICAL DEMANDS ] Travel required.

POC (Point-of-Care) Marketing Manager

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