marketing
Added 3 hours agoSenior Acquisition Marketing Manager (Fixed
at Playlist
BrazilOn-site
Responsibilities
- Own end-to-end acquisition strategy across TikTok, Snapchat, and programmatic channels aligned to quarterly and annual growth targets Manage significant media budgets, pacing and reallocating spend based on performance to maximise acquisitions and ROI Develop full-funnel campaign approaches across targeting, bidding, creative, and landing page strategy to improve conversion and efficiency Lead a rigorous testing roadmap, including A/B tests, incrementality studies, and holdout experiments Implement
Requirements
- experience with deep hands-on expertise in paid social platforms (Meta, TikTok, Snapchat)
- Experience automating and scaling campaigns using AI-powered tools, platform automation features, and/or custom bidding and creative optimisation workflows Proven hands-on
Experience
- Experience You’ll Bring 6+ years of acquisition marketing
Additional details
- At Playlist, life's richest moments happen when people step away from screens to move, connect, explore, and play.
- We're building the definitive platform for intentional living, connecting people with inspiring experiences in fitness, wellness, and beyond.
- With popular brands like Mindbody and ClassPass, Playlist empowers businesses and individuals, making it effortless for aspirations to become actions.
- Join us in reshaping technology's role to foster meaningful, real-world connections.
- ClassPass offers thousands of fitness and wellness experiences worldwide, helping people lead active, balanced lifestyles.
- Our platform makes discovering and enjoying activities simple, personalized, and joyful—whether it's fitness classes, self-care sessions, a healthy lunch, or a new adventure.
- Join us in shaping healthier, more vibrant communities around the globe.The Role You'll Play You’re a strategic, hands-on acquisition leader who will scale customer growth through paid social and programmatic during a high-impact growth period.