marketing
Posted 4 weeks agoVP, Brand
United States New York, United StatesOn-site
Responsibilities
- Create and drive creative content strategy for all global markets across the WW pillars: nutrition, activity, mindset and sleep
- Oversee the creative content editorial calendar, ensuring the timely impact of on-brand content publishing
- Maintain a steady pulse on social activity on all relevant topics, educating members and consumers on what our audience is talking about and what the competition is up to incomparable spaces.
- Create a social media strategy that is relevant and consistent to the WW brand, leveraging our long history but propelling our voice into the new spaces we want to be seen and heard. Be strategic about what content is put out publicly and when in order to have the biggest impact.
- Develop best-in-class content across the following formats: digital (website), in-app, organic social content, video, consumer-facing print (books and magazines), program materials, emails, marketing content and experiences/events
- Manage and oversee the global creative content budget.
- Build thought leadership across WW pillars for both B-to-B and PR uses
- Establish and manage digital metrics and KPIs, adjusting creative content strategy as needed to grow an audience
- Manage the following teams: Content, Social, Influencer, Comms, Partnerships, Social Creative
Requirements
- Experience Required:
- Bachelor's degree in English, marketing, communications, journalism 15 years
- experience in creative design, content creation and production
- Ability to oversee creative, content and video production for a large, global organization with
- experience across digital, email, web/app, social media, video, print and experiential •
- Experience in creative marketing campaigns and the content to deliver those campaigns across omni-channels and with a global lens understanding local cultural nuances •
- Experience in crafting and executing a multi-channel creative and content strategy •
- Experience managing a large creative global budget
- Deep knowledge of SEO and
- experience developing SEO strategy for a large consumer-facing brand(s) •
- Experience identifying and working with influencers and celebrities, creating creative & content assets that can live across multiple channels