VP, Brand

United States New York, United StatesOn-site

Responsibilities

Create and drive creative content strategy for all global markets across the WW pillars: nutrition, activity, mindset and sleep
Oversee the creative content editorial calendar, ensuring the timely impact of on-brand content publishing
Maintain a steady pulse on social activity on all relevant topics, educating members and consumers on what our audience is talking about and what the competition is up to incomparable spaces.
Create a social media strategy that is relevant and consistent to the WW brand, leveraging our long history but propelling our voice into the new spaces we want to be seen and heard. Be strategic about what content is put out publicly and when in order to have the biggest impact.
Develop best-in-class content across the following formats: digital (website), in-app, organic social content, video, consumer-facing print (books and magazines), program materials, emails, marketing content and experiences/events
Manage and oversee the global creative content budget.
Build thought leadership across WW pillars for both B-to-B and PR uses
Establish and manage digital metrics and KPIs, adjusting creative content strategy as needed to grow an audience
Manage the following teams: Content, Social, Influencer, Comms, Partnerships, Social Creative

Experience Required:
Bachelor's degree in English, marketing, communications, journalism 15 years
experience in creative design, content creation and production
Ability to oversee creative, content and video production for a large, global organization with
experience across digital, email, web/app, social media, video, print and experiential •
Experience in creative marketing campaigns and the content to deliver those campaigns across omni-channels and with a global lens understanding local cultural nuances •
Experience in crafting and executing a multi-channel creative and content strategy •
Experience managing a large creative global budget
Deep knowledge of SEO and
experience developing SEO strategy for a large consumer-facing brand(s) •
Experience identifying and working with influencers and celebrities, creating creative & content assets that can live across multiple channels