marketing
Posted Jun 25Senior Partner Marketing Manager
at BetterUp
Austin, United StatesHybrid
Responsibilities
- You will build them and keep them current as products and messaging evolve. - Own planning, execution, and on-the-ground activation for partner events: major conferences like Workday Rising (15,000+ attendees), partner QBRs, Customer
- After the event, you’ll need to stay close to the field to drive pipeline follow-through. - Design and execute co-marketing programs with each partner's marketing counterpart.
- Own those relationships directly by surfacing joint program opportunities, aligning on investments, and earning the reputation as the partner their team wants to go to market with. - Build a joint customer story pipeline.
- Identify candidate customers, work with AEs and partner counterparts to secure approvals, and produce assets across formats for use at events, in digital channels, and in executive briefings. - Manage co-marketing budget and vendor relationships.
- Track spend, manage SOWs with production partners, and make clear-eyed calls about what to invest in, what to repeat, and what to cut. - Own quarterly co-marketing planning with partner stakeholders and report on results to leadership across pipeline, content performance, and program outcomes.
Requirements
- In this role, you will own a wide variety of co-marketing initiatives spanning joint go-to-market strategy, content development, customer storytelling, enablement, events, and partner-facing activation.
- experience building go-to-market motions alongside major enterprise software companies -
- Experience standing up a partner marketing function or program from scratch — you know what it takes to build infrastructure before there's a template to follow - A track record of creating field-ready content across audiences — executive, business decision maker, and technical buyer — that sales teams on both sides actually use -
- Experience with enterprise SaaS, HCM, or workforce technology is a significant plus HOW YOU WORK You think in structures.
- You use AI as a force multiplier, and you can show your work.
- In the interview process, we'll ask you to demonstrate how you work with AI, not just describe it.
- The program you design can run again next quarter without starting from scratch.
- AI AT BETTERUP Our team thrives at the intersection of human expertise and AI capability.
- As an AI-forward company, adaptation and continuous learning are part of our daily work.
- We're looking for teammates who are excited to evolve alongside technology – people who experiment boldly, share their discoveries openly, and help define best practices for AI-augmented work.
- These professionals thoughtfully integrate AI into their work to deliver exceptional results while maintaining the human judgment and creativity that drives real innovation.
- During our interview process, you’ll have opportunities to showcase how you harness AI to learn, iterate, and amplify your impact.
Experience
- Join us and we promise you the most intense and fulfilling years of your career, doing life-changing work in a fun, inventive, soulful culture.
- WHAT YOU BRING - 8-10+ years in partner marketing, channel marketing, or alliances, with direct
Benefits
- And when you get an offer from us (and accept it), you get way more than a paycheck.
Additional details
- Let’s face it, a company whose mission is human transformation better have some fresh thinking about the employer/employee relationship. We do.
- We can’t cram it all in here, but you’ll start noticing it from the first interview.
- You get a personal BetterUp Coach, a development plan, a trained and coached manager, the most amazing team you’ve ever met (yes, each with their own personal BetterUp Coach), and most importantly, work that matters.
- This makes for a remarkably focused and fulfilling work experience.
- But for people with fire in their belly, it’s a game-changing, career-defining, soul-lifting move.
- If that sounds exciting—and the job description below feels like a fit—we really should start talking.
- HYBRID WORK POLICY & HUB LOCATIONS BetterUp is a hybrid company that values in-person collaboration.
- Our US hub locations include: Austin, TX; New York City, NY; San Francisco, CA; and the Arlington, VA.
- Hybrid Expectation: You will be expected to work from your local office at least 2 days per week (or 8 days per month) and should be able to realistically commit to this structure before applying.
- This hybrid role will require travel up to 25% of the time for client engagements.