marketing
Posted 1 hour agoDemand Marketing Manager
at Wrike
Prague, CzechiaHybrid
Responsibilities
- Develop and manage integrated campaigns (with global orientation), aligned to product launches, buyer journeys, and target industries or personas.
- Own campaign briefs, timelines, and project management inside Wrike—ensuring cross-functional alignment and visibility.
- Build campaign strategies that incorporate organic social, email, content, field events, webinars, account based plans (1:1 and 1:few) and sales enablement.
- Lead campaign kickoff through completion—coordinating with PMM, content, creative, paid digital, web ops and operations teams.
- Ensure all workback schedules, creative requests, and deliverables are structured and tracked effectively in Wrike.
- Own the global programs/campaigns and the workflows needed to support outbound motions (email, creative, content, digital assets)
- Collaborate with product marketing to translate messaging into compelling campaign themes.
- Coordinate field marketing tactics as part of the broader campaign strategy.
- Define campaign KPIs across awareness, engagement, MQLs, pipeline, and revenue.
Requirements
- Your mission is to balance building out the full stack demand generation strategy white leveraging AI to streamline and automate parts of your workflows.
- What makes this role different? You are joining an organization where you are expected to challenge the status quo, use AI to reinvent your own job, and work under a manager who is deeply committed to your career acceleration.
- experience to drive integrated marketing campaigns that generate pipeline, accelerate deals, and support revenue goals.
- This role is critical to our go-to-market engine—owning global campaign strategy and execution across all demand channels, including digital, content, and both sponsored (virtual & in person) and Wrike events.
- experience managing complex campaigns within a collaborative work management platform—preferably Wrike—and thrives in a complex, metrics-driven environment.
- Approaching all facets of the role with an AI forward mindset will further help you successfully deliver great programming that drives results. Your Impact:
- Use AI on a regular basis to help build out programming that aligns with our buyers intent and interests.
- Work with marketing operations to create, implement and QA campaigns across platforms like Marketo, Salesforce & Tableau.
- experience in B2B SaaS demand generation or integrated campaign roles. Hands-on
- experience with work management solutions (preferably Wrike) for campaign planning, execution, and team collaboration.
- Demonstrated ability to manage multi-channel campaigns across digital, content, events, and sales outreach.
- AI-Driven Targeting and Data Enrichment with familiarity of marketing automation and CRM tools like Marketo, Salesforce, and Tableau, 6Sense, Sendoso, Qualified
- AI-Assisted Personalization: Using tools to tailor messaging at scale for specific buyer personas (technical vs. executive).
- AI-Powered Content Repurposing: Rapidly repurposing content across platforms (e.g., turning webinars into social snippets or blogs).
- Ability to write effective, clear, and context-aware prompts for AI tools (like ChatGPT, Claude, Gemini etc) to produce high-quality text, images, and marketing copy.
- experience within the manufacturing vertical.
- Understanding of SaaS buyer journeys and content strategies that support enterprise-level decision-making. Team Dynamics:
Benefits
- Built for teams and organizations looking to collaborate, create, and exceed every day, Wrike brings everyone and all work into a single place to remove complexity, increase productivity, and free people up to focus on their most purposeful work. Our vision: A world where everyone is free to focus on their most purposeful work, together. About the Role:
- Competitive salary, full benefits, and flexible working environment. Why Join Wrike?
- 5 Weeks of paid vacation
- Sick Leave Compensation
- 5 Paid Uncertified Sick Days
- 2 weeks fully paid w/ medical certificate, additional
- 4 weeks paid at 80% salary rate
- Parental Leave (fully paid): 18 Weeks Maternity / 4 Week Paternity 2 Volunteer Days
- Meal Vouchers (CZK 220 per working day)
- Annual Prague Travel Card (Lítačka)
- Benefit budget with flexible options, including a MultiSport card, Canadian Medical membership, contributions to a pension savings plan and additional choices available through Benefit Plus
Contact
- Check out our LinkedIn Life Page , Company culture page , Instagram , Wrike Engineering Team , Medium , Meetup.com , Youtube for a feel for what life is like at Wrike.
Additional details
- As a Demand Generation Marketing Manager, you’ll be an integral part of our larger global demand generation team supporting the manufacturing vertical.
- This role requires planning, to execution, to follow up with a build mentality backing into sales goals.
- We use Wrike to manage our workflows, ensuring total transparency and collaboration across the greater organization
- You’ll partner closely with product marketing, content, digital, and sales teams to create high-impact, multi-channel campaigns that resonate with enterprise buyers. The ideal candidate has
- Be comfortable setting up workflow automations to scale execution.
- Work with sales development to support outbound efforts with targeted campaign assets and follow-up cadences.
- Use data to analyze campaign performance and recommend improvements for future iterations.
- Provide regular reporting to stakeholders and senior leadership using dashboards, presentations and Wrike updates. Your
- Strong project management skills with excellent attention to detail and time management. Standout Qualities: Previous marketing
- Previous ownership of campaign workstreams in Wrike including templates, dependencies, and reporting.