marketing
Posted 2 days agoSenior Field Marketing Manager - Regional Events
at Intercom
San Francisco, United StatesHybrid
Responsibilities
- Own regional event strategy: Plan and execute a portfolio of curated and third-party events, including roadshows, sponsored programs, virtual events, executive dinners, and hospitality experiences
- Own executive engagement strategy: Develop and execute a portfolio of executive marketing programs focused on engaging senior decision makers at target accounts
- Create high-touch 1:1 and 1:few experiences: Design curated programs that foster relationship-building, strategic conversations, and deeper customer engagement
- Drive pipeline generation and acceleration: Build programs that create net-new opportunities while also influencing and accelerating active deals
- Design high-impact experiences: Develop engaging, tailored event formats that resonate with target audiences and create meaningful connections
- Manage third-party partnerships: Evaluate, negotiate, and manage sponsored event opportunities to maximize ROI
- Develop account-focused programs: Collaborate with GTM teams to support account-based marketing (ABM) initiatives through curated experiences
- Own performance measurement: Define KPIs, track results, and report on pipeline, influence, and revenue impact
- Build scalable processes: Create repeatable frameworks and playbooks for regional event execution and optimization
- Collaborate cross-functionally: Work closely with Brand, Growth, Product Marketing, and Customer teams to ensure consistent messaging and strong execution What skills do I need? 6+ years of
- Proven track record of driving pipeline generation and influencing revenue through events and field programs •
Requirements
- Fin is the AI Customer Agent company on a mission to help businesses provide perfect customer experiences.
- Our AI Agent Fin is the highest-performing AI Customer Agent on the market today, enabling businesses to deliver impeccable, always-on customer support across the customer journey – from service, to sales, to ecommerce.
- Powered by our own AI models, Fin resolves complex customer issues end-to-end across every channel, with minimal set-up and integration.
- experience in field marketing, event marketing, or demand generation in a B2B SaaS environment