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Posted Apr 24Senior Lead, User Acquisition
at Wealthsimple
(canada), CanadaHybrid
Responsibilities
- BUILD SOMETHING PEOPLE LOVE Wealthsimple's mission is to help everyone achieve financial freedom – by making financial services simple, transparent, and low-cost.
- - Build and maintain a rigorous creative testing framework — establishing kill logic, CPA thresholds, and iteration velocity to consistently surface winners - Own mobile attribution infrastructure: serve as the primary decision-maker on MMP configuration, incrementality testing methodology, and resolving discrepancies between platform-reported and true performance - Design and implement UA automation — from bid management and ad pausing logic to performance reporting — to maximize output per headcount -
Requirements
- experience managing significant budgets across Meta and Google Ads, with working knowledge of TikTok and Apple Search Ads - Deep understanding of mobile attribution — MMPs (Appsflyer, Adjust, or similar), SKAN, attribution waterfalls, and the practical gap between MMP and platform-reported data -
- Experience building or operating creative testing systems with defined KPIs and kill criteria (cost per trial, cost per install, etc.) - Comfort with automation tooling (Meta Ads API, Google Ads scripts, Claude Code) and a proven track record of instrumenting AI to scale output - Strong analytical instincts — you can tell the difference between a signal and noise, and you build your measurement stack accordingly -
- Experience managing a small team while remaining hands-on in the channels Nice-to-haves: -
- Experience working cross-functionally with engineering teams to optimize funnels and conversion rates - SQL proficiency for independent analysis and funnel diagnostics WHY WEALTHSIMPLE? 🌸 Top-tier health
- That means we're always looking for better ways to work — whether that's new tools, AI, or rethinking how we approach a problem.
- AI in Hiring: We may use artificial intelligence (AI) tools to support parts of our hiring process, such as reviewing applications, analyzing resumes, or assessing responses.
Benefits
- We're Canada's largest fintech, trusted by over 3 million clients with more than $100 billion in assets.