marketing
Posted 1 weeks agoAnalyst, Digital Marketing
at Pearl
IndiaOn-site
Responsibilities
- Build and optimize Google Ads campaigns, including structure, keyword research, targeting, and ad creatives.
- Conduct experiments, analyze segmented performance data, and drive improvements in CTR, conversion rate, ROAS, and CPA.
- Monitor daily metrics, identify anomalies, and address performance or tracking issues proactively.
- Collaborate with Analytics, Product, Engineering, and market teams while ensuring strong tracking, tagging, and measurement hygiene (UTMs, GA4, conversion tracking).
Requirements
- Pearl is AI for professional services at global scale, combining advanced AI with verified human expertise to deliver help that is accurate, accountable, and fast.
- Use Excel and SQL to analyze large datasets and support bid/budget optimization decisions.
- experience in performance/search marketing, including 3+ years managing Google Ads campaigns end-to-end.
- Strong knowledge of Google Ads fundamentals, bidding strategies, auction dynamics, quality score, and search query analysis.
- Data-driven mindset with the ability to define KPIs, analyze trends, and make evidence-based recommendations.
- Advanced Excel/Sheets skills and working knowledge of SQL for handling large datasets.
- Familiarity with GA/GA4, conversion tracking, and attribution basics.
- Leverages AI for creatives, keyword clustering, anomaly detection, real-time insights, and automated reporting to enhance strategy and efficiency. Good to have
- Google Ads Search certified or equivalent practical experience.
- Experience with dashboarding tools (Looker Studio, Power BI, Tableau) and/or basic scripting (Python).
- Familiar with A/B testing, experimentation frameworks, and statistical fundamentals.
- Comfortable using LLM/prompting tools to enhance analysis and reporting productivity (as per policy).
- AI Disclosure & Informed Consent
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- By submitting your application and participating in the interview process, you acknowledge and consent to the use of AI technology in the hiring process. For more information see our AI Disclosure and Consent Policy . #LI-Remote