marketing
Posted May 22Manager, Marketing Operations
at Aiven
Helsinki, FinlandHybrid
Responsibilities
- Define what good looks like at each stage and hold the business to it.
- Lead, coach, and develop the MarTech, Marketing Operations, and Analytics functions.
- Own and evolve Aiven’s MarTech stack - anchored on Pardot and Salesforce - with a clear roadmap for what to keep, what to cut and what to build.
- Drive AI adoption inside Marketing Operations: deploy agentic workflows, LLM-based automation to replace manual work, accelerate insight generation and unblock capabilities we do have.
- Own the data quality and governance: field mappings, deduplication, enrichment flows, GDPR and consent compliance.
- Drive adoption of new tools and processes.
- Track record of making budget and vendor calls: renewals, simplification, build vs. buy.
Requirements
- The team covers three functions — MarTech, Marketing Operations, and Marketing Analytics — running the engine behind Marketing across PArdot, Salesforce, and the wider MarTech stack.
- You’ll set the direction for how we measure funnel performance, attribute pipeline, and translate data into decisions the VP of Marketing and GTM leadership can act on.
- You will also lead the team responsible for the MarTech stack and funnel operations — setting the architecture, governing the data, and deploying AI automation to drive efficiency and scale.
- experience in B2B SaaS Marketing Operations, with a clear track record of connecting marketing activity to pipeline and revenue outcomes.
- You understand multi-touch attribution, funnel conversion analysis and pipeline forecasting - and you know the limits of each. Deep hands-on
- experience with Pardot and Salesforce, including the integration between them.
- Familiarity with the broader MarTech stack is a plus.
- A real point of view on AI in MarOps.
- You’ve used Claude or equivalent LLMs in production workflows, you know what agentic automation is actually good for, and you can tell the difference between a vendor demo and a working capability.
- Experience designing funnels, lifecycle stages, and lead routing in a hybrid PLG + SLG motion — Aiven is both.
Benefits
- benefits are designed to help you thrive and grow, personally and professionally: Participate in Aiven’s equity plan.
- Inquire about our Global Time Off Commitment (Parental and Sick Leave, as well as Personal Time) Enjoy country-specific benefits for our global cast.
- This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, transfer, leaves of absence, compensation, training and any other terms and conditions related to employment.
Contact
- At Aiven, all of our emails relating to recruitment come from an @aiven.io, @greenhouse.io or @eu.greenhouse.io domain and all of our interviews are conducted by video call or in person.
- If you’re unsure of the legitimacy of a job opportunity/offer pertaining to Aiven, please don’t hesitate to reach out to us at recruitment@aiven.io.
- There is an option to request a discussion in the application process but if you have any questions before applying please write to us at recruitment@aiven.io .
Additional details
- Marketing Operations sits inside Revenue Operations (RevOps) at Aiven.
- We partner daily with Marketing, Sales, Product, IT, Security, and Finance to turn marketing investment into measurable pipeline and revenue.
- About the Role As the Senior Marketing Operations Lead , you are a commercial owner first and a systems builder second.
- You’ll be the primary RevOps partner to our VP of Marketing, responsible for connecting marketing investment to pipeline outcomes, surfacing the insight that drives smarter decisions, and making sure the data, processes, and tools are working together to accelerate revenue.
- You will own the analytics and insight capability that tells Marketing where it’s winning and where it’s leaking and you’ll have a clear point of view on what to do about it.
- You report to the Senior Director, Revenue Operations, and work closely with the VP of Marketing as her primary business partner in RevOps.
- Act as the strategic thought partner to the VP of Marketing: challenge her thinking on where to invest and what to cut, translate ambitions into funnel and MarTech roadmap and own the “how” behind her “what.” Design and govern the end-to-end funnel — from capture to pipeline — with a relentless focus on conversion rates, velocity and leakage.
- Keep Marketing and Sales genuinely aligned: own lifecycle stage definitions, lead routing and handoff SLAs and the feedback loops that tell Marketing whether what it’s sending Sales is actually any good.
- Set clear priorities, unblock execution and build the capability the function needs as Aiven scales.
- Make the budget and vendor calls; partner with RevOps and Finance on renewals and simplification.