marketing
Posted 1 weeks agoManager, Marketing Operations
at Aiven
Helsinki, FinlandHybrid
Responsibilities
- Define what good looks like at each stage and hold the business to it.
- Lead, coach, and develop the MarTech, Marketing Operations, and Analytics functions.
- Own and evolve Aiven’s MarTech stack - anchored on Pardot and Salesforce - with a clear roadmap for what to keep, what to cut and what to build.
- Drive AI adoption inside Marketing Operations: deploy agentic workflows, LLM-based automation to replace manual work, accelerate insight generation and unblock capabilities we do have.
- Own the data quality and governance: field mappings, deduplication, enrichment flows, GDPR and consent compliance.
- Drive adoption of new tools and processes.
- Track record of making budget and vendor calls: renewals, simplification, build vs. buy.
Requirements
- The team covers three functions — MarTech, Marketing Operations, and Marketing Analytics — running the engine behind Marketing across PArdot, Salesforce, and the wider MarTech stack.
- You’ll set the direction for how we measure funnel performance, attribute pipeline, and translate data into decisions the VP of Marketing and GTM leadership can act on.
- You will also lead the team responsible for the MarTech stack and funnel operations — setting the architecture, governing the data, and deploying AI automation to drive efficiency and scale.
- experience in B2B SaaS Marketing Operations, with a clear track record of connecting marketing activity to pipeline and revenue outcomes.
- You understand multi-touch attribution, funnel conversion analysis and pipeline forecasting - and you know the limits of each. Deep hands-on
- experience with Pardot and Salesforce, including the integration between them.
- Familiarity with the broader MarTech stack is a plus.
- A real point of view on AI in MarOps.
- You’ve used Claude or equivalent LLMs in production workflows, you know what agentic automation is actually good for, and you can tell the difference between a vendor demo and a working capability.
- Experience designing funnels, lifecycle stages, and lead routing in a hybrid PLG + SLG motion — Aiven is both.