Creative Strategy Analyst - Grapevine

Nyc, United StatesOn-site

Responsibilities

Develop Performance-Driven Creative Strategy
Lead the development of creative and content strategies that drive measurable performance across paid media channels such as Meta, TikTok, and YouTube.
Own Creative Ideation and Concept Development
Generate new campaign ideas and creative concepts grounded in market research, content analysis, and consumer trends.
Build Clear, Actionable Creative Briefs
Concept and write detailed briefs that guide creators, designers, and writers in producing high-quality visual and written content.
Own the development of scripts, hooks, shot lists, and messaging frameworks that align with brand guidelines while maintaining an authentic and engaging voice.
Guide Creative Production and Post-Production
Collaborate with internal teams to ensure creative concepts are executed effectively from production through final delivery.
Optimize Creative Through Performance Insights
Analyze campaign performance metrics such as CPA, ROAS, CTR, and CVR to understand what resonates with audiences.
Collaborate Across Teams to Drive Results

experience in creative strategy or performance-driven content within the DTC or ecommerce space. •
Experience developing visual advertising concepts, including video and static content, with familiarity in elements like hooks, storyboarding, and calls-to-action that drive engagement and performance. Hands-on
experience with creative tools such as Figma or Canva, and video editing platforms like CapCut or Adobe Premiere.
Strong understanding of digital marketing and consumer trends, with curiosity about how content, technology, and platform dynamics shape brand growth.
Excellent organization and project management skills, with the ability to manage multiple projects and deadlines while maintaining strong attention to detail.
Clear and compelling communication skills, both written and visual, with the ability to distill complex ideas into simple, engaging creative direction.
A highly collaborative approach, with the ability to build strong relationships across teams and contribute positively to a fast-paced, creative environment.
A positive, curious attitude, bringing energy, creativity, and a sense of fun while maintaining a high standard for the work.

Grapevine currently hires full-time employees in New York to work out of our Union Square office (4 days a week in person). SOME OF OUR PERKS
Medical, Dental, Vision, Short/Long-Term Disability, Life/AD&D
401k - Employer match
Flexible Vacation & PTO plan
Paid Maternity / Paternity Paid Holidays
Salary Range: $70,000 - $80,000
The range is applicable for the labor market where the role is intended to be hired. Final base salary is directly related to each candidate's qualifications and experience uniquely.

All legitimate job openings will be posted directly on our careers page, and all communication about these roles will come exclusively from Recruitment outreach, conducted via email through our ATS, Greenhouse, and never through unsolicited text messages or the @newengen.online domain.
If you have any concerns about the authenticity of any message claiming to be from New Engen, please contact us immediately at peopleteam@newengen.com before taking any further action.

At New Engen, we help brands grow, not just bigger, but smarter.
We’re a digital marketing agency that drives meaningful impact across the entire customer journey by integrating media, creative, analytics, influencer, and retail strategies into performance-driven campaigns.
Grapevine is New Engen’s scalable solution that helps brands license high-performing third-party creator content quickly and easily.
We use our network of 800+ creators to deliver ready-to-run content to leading DTC brands for their social ad campaigns.
We’re a collaborative group of strategists, content creators, copywriters, editors, designers, account managers, and more who are all in on helping brands, and each other, thrive.
We work hard, stay humble, and build with purpose. WHAT YOU’LL DO
Translate brand goals and market insights into compelling campaign concepts designed to resonate with audiences and improve key performance metrics.
Continuously identify opportunities to test new formats, messaging angles, and storytelling approaches that strengthen campaign performance across a portfolio of consumer brands.
Provide visual direction, storyboard guidance, and post-production briefs that help shape compelling video and static ad creatives.
Use these insights to recommend new creative iterations, refine messaging, and optimize advertorial landing pages to improve campaign results.