Social Media Growth Lead

Responsibilities

• Create short-form, platform-native content across channels
• Identify and extract key moments from editorial, audio, and events
• 2. Execute social growth campaigns across organic, paid, and partner channels: You will plan and launch campaigns that amplify key content and drive audience growth.
• Launch campaigns tied to content, events, and thought leadership
• Plan, launch, and optimize paid social campaigns to drive reach, engagement, and subscriber growth
• Build and manage creator and expert partnerships
• Execute distribution partnerships across platforms
• Build and manage direct relationships with platform partners such as LinkedIn and YouTube to unlock distribution opportunities, features, and insights
• Identify and leverage platform opportunities to increase visibility
• Track performance across content, campaigns, and paid channels
• Analyze engagement, reach, repeat interaction, and retention data
• Optimize formats, timing, targeting, and distribution strategies
• Continuously test and refine content and campaign approaches
• Build repeatable formats and campaigns that drive consistent engagement and return behavior
• 4. Drive subscriber growth and community development from social channels: You will connect social activity directly to audience growth.
• Develop and execute strategies that convert social audiences into subscribers
• Optimize social-to-subscriber conversion pathways
• Ensure social content consistently drives traffic to owned channels
• Track and improve conversion performance across platforms
• Build repeatable systems that turn engagement into measurable subscriber growth
• Define how success is measured across social content and campaigns
• Track and analyze performance across organic, paid, and partner channels
• Identify what is driving engagement, reach, subscriber growth, and retention
• Ensure social activity is tied to measurable audience growth and retention outcomes
• Build, engage, grow, and retain a high-value audience and loyal community of senior leaders
• Create repeat consumption habits