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Posted Apr 16GTM Revenue Enablement Manager
at Justworks
New York, United StatesHybrid
Responsibilities
- Strategic Program Design: Critically and strategically design programs that leverage multiple learning modalities—including live training, e-learning, workshops, videos, microlearning (bite-sized modules), and on-the-job resources—while incorporating current trends in enablement and learning design to maximize engagement and retention.
- Campaign Activation: Plan and lead activation communications to ensure high field engagement and adoption of new strategies.
- For example, review adoption metrics, engagement with content in platforms like Highspot or Spekit, or track LMS usage to measure impact and identify areas for improvement.
Requirements
- At Justworks, you’ll enjoy a welcoming and casual environment, great benefits, wellness program offerings, company retreats, and the ability to interact with and learn from leaders in the startup community.
- As a GTM Enablement Manager, you will drive the execution of strategic go-to-market (GTM) plays across Sales, Customer Success, and Partnerships.
- The ideal candidate has a comprehensive understanding of revenue roles, a customer-first mindset, and the ability to leverage data and tools to enhance program impact. Key Responsibilities
- Field Toolkit Development: Build and maintain practical resources and toolkits, such as scripts, email templates, customer-facing decks, and battlecards, to support the execution of GTM plays.
- Tool and AI Utilization: Act as a subject matter expert on core enablement and revenue tools—including Gong, Salesforce, Salesloft, learning management systems, and other platforms used to deliver, track, and measure enablement.
- Leverage AI technologies to improve efficiency, personalize learning experiences, and enhance overall program impact.
- A GTM Enablement Manager's day is hands-on and project-oriented, working closely with cross-functional teams.
- Enablement Strategy & Design: Spend significant time shaping enablement programs and frameworks to support GTM plays.
- This could include short presentations, internal communications, field toolkits, microlearning modules, and brief videos to effectively convey key information and drive adoption of GTM plays.
- experience in a GTM, Sales, or Field Enablement role, with a focus on strategy and execution.
- Demonstrated ability to design and deploy GTM plays and field toolkits.
- Strong analytical skills with the ability to measure and report on the impact of enablement efforts.
- Familiarity with key metrics related to GTM performance, including campaign adoption, pipeline influence, and revenue impact.
- Proficiency with core enablement and revenue tools, including but not limited to Salesforce, Gong, Salesloft, learning management systems, and content platforms (e.g., Spekit, Highspot, Articulate, Synthesia).
Benefits
- The base wage range for this position based in our New York City Office is targeted at $122,000.00 to $134,200.00 per year. #LI-DG2 #LI-Hybrid
- Actual compensation is based on multiple factors that are unique to each candidate, including and not limited to skill set, level of relevant experience, and specific work location. Salary ranges for positions based in other locations may differ based on the cost of labor in that location.
- For more information about Justworks’ Total Reward Philosophy, including all of the perks and
Contact
- benefits we are proud to offer our team members, please visit Total Rewards @ Justworks .
- If you're in need of a reasonable accommodation, please reach out to us at accommodations@justworks.com .
Additional details
- We work hard and care about our most prized asset - our people.
- We’re helping businesses get off the ground by enabling them to focus on running their business. We solve HR issues.
- If you’d like to work in a supportive, entrepreneurial environment, are interested in building something meaningful and having fun while doing it, we’d love to hear from you.
- We're united by shared goals and shared motivations at Justworks. These are best summed up in our company values, which are reflected in our product and in our team. Our Values
- If this sounds like you, you’ll fit right in. Department
- You will own the creation of field toolkits and the campaign-level activation efforts aligned to key growth priorities (e.g., upsell, retention, and channel motions).
- You are a solutions-oriented and agile collaborator who can quickly translate strategic goals into actionable resources for frontline teams.
- Collaboration & Feedback: Work closely with cross-functional partners in Product, Sales, Marketing, and Operations to design programs and establish feedback loops that ensure continuous improvement.
- You will be responsible for transitioning initiatives from planning to execution, with a focus on the tactical aspects of activation.
- This includes aligning with business partners across marketing, product, sales operations, and field teams to ensure strategies translate into actionable execution.