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marketing

Posted 11 hours ago

Strategic Marketing Planning Manager

at Superapp

CroatiaOn-site
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Responsibilities

  • Drive cross-functional alignment to convert commercial and growth priorities into well-structured, strategically sound, and executable marketing campaign plans
  • Ensure local market plans are aligned with overall business objectives and timelines
  • Identify overlaps, trade-offs, and resource conflicts across markets and initiatives
  • Align Central Growth, Local Marketing, and Central Design on campaign timing, scope, and deliverables from end to end
  • Lead and own planning sessions, ensuring clarity on ownership, milestones, and dependencies
  • Ensure high-quality campaign briefs are in place before execution begins
  • Ensure clear experimentation frameworks and tracking
  • Confirm cross-team readiness prior to campaign launch
  • Monitor performance outcomes and highlight optimisation opportunities
  • Drive structured post-campaign reviews and ensure learnings are captured
  • Feed insights into future planning cycles to improve impact and efficiency

Requirements

  • experience in marketing strategy, growth, campaign planning, or marketing project management Proven
  • experience working across multiple international markets •
  • Experience in gaming, gambling, tech, or other high-performance digital environments
  • Experience operating in matrix, cross-functional organisations

Benefits

  • Medical / Health Insurance Open Annual Leave
  • Everything we do at Super is rooted in doing what is right: for customers, for each other, and for our long-term vision.

Additional details

  • We are on a mission to pioneer the world’s next era of play.
  • As we grow across Europe and Latin America, we’re building The Playstack - the technology powering the next generation of sports, gaming, and fan experiences.
  • Join us, and help make it the most widely used platform in the world! From operations, to marketing, to product, we are looking for talented people who will shape how millions of customers play, watch, and connect every day.
  • This role focuses on converting commercial and growth priorities into well-structured, strategically sound, and executable marketing campaign plans across markets.
  • You will bring clarity to planning, challenge assumptions, and ensure campaigns have strong strategic rationale before execution.
  • Partner closely with Central Growth to challenge assumptions and strengthen campaign logic, targeting approach, and expected impact
  • Contribute to improving the quality and effectiveness of campaign decisions, not just their execution
  • Proactively surface risks and bottlenecks, driving resolution before they impact delivery
  • Act as a neutral strategic connector across central and local stakeholders
  • Challenge inputs to clarify objectives, target segments, messaging focus, KPIs, and overall user journey, including entry points, landing experience, and testing plans

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