marketing
Posted 4 days agoSr. Marketing Operations Manager
at Vapi
San Francisco, United StatesRemote
Responsibilities
- Implement a consistent UTM naming convention across all channels, clean up historical tracking gaps, and stand up a multi-touch attribution view the team can trust. 90 Day: Stand up intent-driven Tofu campaigns; write scripts to extend what off-the-shelf tools can't do; become the connective tissue between Marketing, Sales, and Data.
Requirements
- Voice AI that resolves, not transfers.
- Total raised: $72M WHY WE’RE HIRING THIS ROLE: Voice AI is exploding, and our GTM motion needs to match.
- WHAT YOU’LL DO: 30 Day: Audit our GTM stack (Clay, Hubspot, Salesforce, Hockeystack, & Tofu): map data flows, identify enrichment gaps, and ship your first quick wins on lead quality. 60 Day: Own enrichment workflows end to end; build multi-provider waterfalls; get signal-based outreach running at scale.
- experience in marketing operations, revenue operations, or a related function at a high-growth company with an agent-forward aptitude - Fluency in UTM structures, attribution models, and campaign tracking best practices - Excellent analytical skills: you're comfortable in spreadsheets, can write basic SQL, and know how to find signal in noisy data - Have built or prototyped AI-powered workflows using LLM APIs, Claude Code, etc - Deep in Hubspot: you use it for more than list pulls; you know the API and how
Experience
- WHO YOU ARE: - 5+ years of
Additional details
- Most phone systems trap callers in menus and scripts.
- Vapi is the platform for deploying voice agents that know your business and can listen, adapt, and resolve in minutes. - The numbers: 1 billion calls. 1 million developers. 10x enterprise ARR growth - The customers: Amazon Ring, ServiceTitan, New York Life, Intuit, Kavak, and thousands more, from YC startups to the Fortune 500 - The news: a $50M Series B led by Peak XV Partners, with Bessemer Venture Partners, Kleiner Perkins, M12 (Microsoft's Venture Fund), Y Combinator, and our earlier backers.