Sr. Marketing Operations Manager

San Francisco, United StatesRemote

Responsibilities

Implement a consistent UTM naming convention across all channels, clean up historical tracking gaps, and stand up a multi-touch attribution view the team can trust. 90 Day: Stand up intent-driven Tofu campaigns; write scripts to extend what off-the-shelf tools can't do; become the connective tissue between Marketing, Sales, and Data.

Voice AI that resolves, not transfers.
Total raised: $72M WHY WE’RE HIRING THIS ROLE: Voice AI is exploding, and our GTM motion needs to match.
WHAT YOU’LL DO: 30 Day: Audit our GTM stack (Clay, Hubspot, Salesforce, Hockeystack, & Tofu): map data flows, identify enrichment gaps, and ship your first quick wins on lead quality. 60 Day: Own enrichment workflows end to end; build multi-provider waterfalls; get signal-based outreach running at scale.
experience in marketing operations, revenue operations, or a related function at a high-growth company with an agent-forward aptitude - Fluency in UTM structures, attribution models, and campaign tracking best practices - Excellent analytical skills: you're comfortable in spreadsheets, can write basic SQL, and know how to find signal in noisy data - Have built or prototyped AI-powered workflows using LLM APIs, Claude Code, etc - Deep in Hubspot: you use it for more than list pulls; you know the API and how

Most phone systems trap callers in menus and scripts.
Vapi is the platform for deploying voice agents that know your business and can listen, adapt, and resolve in minutes. - The numbers: 1 billion calls. 1 million developers. 10x enterprise ARR growth - The customers: Amazon Ring, ServiceTitan, New York Life, Intuit, Kavak, and thousands more, from YC startups to the Fortune 500 - The news: a $50M Series B led by Peak XV Partners, with Bessemer Venture Partners, Kleiner Perkins, M12 (Microsoft's Venture Fund), Y Combinator, and our earlier backers.