other
Posted Jan 6Account Based Marketer
at Cognition
San Francisco, United StatesOn-site
Responsibilities
- Ensure customer proof is embedded everywhere it drives revenue (e.g.campaigns, sales enablement, industry narratives, events, and web).
Requirements
- WE ARE AN APPLIED AI LAB BUILDING END-TO-END SOFTWARE AGENTS.
- We're the makers of Devin, the first AI software engineer, and Windsurf, the AI-native IDE.
- Together, they represent our vision for collaborative AI teammates that enable engineers to focus on more interesting problems and empower teams to strive for more ambitious goals.
- Among our founding team, we have world-class competitive programmers, former founders, and leaders from companies at the cutting edge of AI including Scale AI, Palantir, Cursor, Waymo, Tesla, Lunchclub, Modal, Google DeepMind, and Nuro.
- If you’re excited to solve some of the world’s biggest problems and build AI that can reason on real-world tasks, apply to join us.
- That means building industry-specific GTM playbooks, running targeted ABM programs, and ensuring that every customer deployment becomes a durable proof asset that drives the next deal.
- experience across at least two of: ABM, demand generation, sales strategy, or product marketing - Proven track record building vertical GTM motions that moved pipeline and revenue - A strong operator: you've built things from zero, scaled what worked, and killed what didn't - Able to translate complex technical products (AI, developer tools, infrastructure) into industry-specific business outcomes that resonate with buyers - Exceptional at leveraging customer impact into assets that close deals: case BONUS
- Experience in developer tools, AI/ML, or engineering productivity platforms - Background at a company with a services-plus-product model (forward-deployed engineers, professional services, or solutions engineering) - Exposure to regulated industries such as financial services, defense, or healthcare EQUAL OPPORTUNITY Cognition is an equal opportunity employer.
Additional details
- Building Devin and Windsurf is just the first step—our hardest challenges still lie ahead.
- About the Role Cognition is winning in a handful of industries, and the next phase of growth requires turning those wins into a repeatable machine.
- You will own the end-to-end revenue motion for our priority verticals: defining how we target them, how we win them, and how we expand within them.
- You will be the connective tissue between Sales, Marketing, and Account teams, and the person who makes "how Cognition wins in each industry" a genuine competitive advantage.
- WHAT YOU’LL DO - Define industry-specific GTM motions for priority verticals - ICP, intent signals, buyer journeys, sales plays, and expansion paths, and operationalize them into repeatable playbooks that Sales can run - Own vertical ABM strategy (1:1, 1:few, 1:many), partnering with Field Marketing, PLG and Sales to run targeted campaigns that are grounded in real customer outcomes, not generic messaging - Ensure campaigns are informed by real customer outcomes and tailored to priority accounts within
- - Partner with Product Marketing to adapt core positioning into vertical-specific demand content, use cases and messaging.
- - Define the full customer value lifecycle (acquisition, closed won, deployment, value realization, proof, amplification) and hold the cross-functional team accountable to it - Align Sales, Marketing, and Account teams around a shared, repeatable model for each vertical - Track and optimize pipeline performance by vertical and channel WHAT SUCCESS LOOKS LIKE - Cognition has clear, repeatable playbooks for winning priority industries - ABM programs consistently generate high-quality pipeline in target
- We do not discriminate on the basis of race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, veteran status, or any other protected characteristic under applicable law.
- We are committed to providing reasonable accommodations for candidates with disabilities throughout the hiring process - please let us know if you need any.