product
Posted Mar 25Principal Product Manager
at BetterUp
Austin, United StatesHybrid
Responsibilities
- Own product-market fit — if it’s not selling, that’s your problem to diagnose and fix. - Spend 50%+ of your time external-facing: solution design sessions, product demos, and strategic conversations with enterprise buyers and end-users.
- Build trust and credibility with key executive stakeholders. - Prototype working demos with AI tools (Claude, Cursor, Replit, Figma Make) before engineering spends a sprint.
- Run hypothesis-driven experiments; kill what isn’t working and redirect without drama. - Decide and move with imperfect information.
Requirements
- This is a builder-operator role for someone who thrives in ambiguity, ships with urgency, and treats AI as their primary tool.
- You never stall. - Lead a cross-functional pod (PM/GPM, PMM Lead, GTM Lead) with an embedded R&D team (Engineering Lead, Design Lead, Product Analyst, TPM).
- experience working with BetterUp Labs, and deliver real outcomes aligned to our People Insights Consultants and Partner Value teams. - Ensure your product fits into the broader portfolio — leveraging shared platform capabilities, aligning roadmaps with peer product leaders, and driving synergies that enhance the value of the entire platform. - Define and track product success metrics, ensuring the product delivers measurable business value.
- Experience building products in B2B2C environments — you understand how to sell to enterprise buyers while building for the end-users those buyers serve. You’ve navigated the tension between buyer
- You can guide the marketing and branding of your products, not just the roadmap. - Deep expertise in customer-centric product development, with a focus on solution design and innovation. - Outstanding cross-functional collaboration skills, with the ability to align diverse teams (Engineering, Design, Sales, Services) toward shared goals. - Effective team leadership, mentoring, and people management skills. - AI-native fluency.
- You build working prototypes and functional demos using AI tools (Claude, Cursor, Replit, Figma Make) before engineering spends a sprint.
- We’re looking for people who want ownership and ambiguity, not clearer lanes and more consensus. - You’ll build in an AI-native environment where prototyping with agents, compressing cycle times, and shipping fast are expected, not exceptional. - Our stakeholder complexity — members, coaches, enterprise buyers, alliances — is a feature for the right person: more surface area, more interesting problems, more leverage.
- AI at BetterUp Our team thrives at the intersection of human expertise and AI capability.
- As an AI-forward company, adaptation and continuous learning are part of our daily work.
- We're looking for teammates who are excited to evolve alongside technology – people who experiment boldly, share their discoveries openly, and help define best practices for AI-augmented work.
- These professionals thoughtfully integrate AI into their work to deliver exceptional results while maintaining the human judgment and creativity that drives real innovation.
- During our interview process, you’ll have opportunities to showcase how you harness AI to learn, iterate, and amplify your impact.
Experience
- Join us and we promise you the most intense and fulfilling years of your career, doing life-changing work in a fun, inventive, soulful culture.
- Experience - 8+ years in product management or related roles, including at least 4 years leading product direction at the team or product-area level. - Demonstrated ownership of product-market fit — you’ve been the person responsible for diagnosing why something isn’t landing, changing course, and making it work.
Benefits
- And when you get an offer from us (and accept it), you get way more than a paycheck.
- What You Own - Carry an opinionated 3-year product vision and translate it into a rolling 3-week execution plan.
- Set the product direction; your partners execute against your vision with productive tension.
- Humility to know what you don't know; relentlessness to figure it out anyway. - Exceptional executive presence and storytelling ability, with a knack for building trust and influencing stakeholders at all levels. - Strong product vision and strategic thinking, with a history of delivering impactful results in complex, multi-stakeholder environments. - Product taste.
- Preferred Backgrounds - Former founders or early employees at high-growth startups — people who have lived the zero-to-one journey and thrived in the chaos. - Builder PMs or Commercial PMs from B2B2C or enterprise SaaS environments — people whose superpower is either vision + build or deep customer intimacy. - Expertise in organizational transformation, human transformation, talent intelligence, or related fields. - Solution design
Additional details
- Let’s face it, a company whose mission is human transformation better have some fresh thinking about the employer/employee relationship. We do.
- We can’t cram it all in here, but you’ll start noticing it from the first interview.
- You get a personal BetterUp Coach, a development plan, a trained and coached manager, the most amazing team you’ve ever met (yes, each with their own personal BetterUp Coach), and most importantly, work that matters.
- This makes for a remarkably focused and fulfilling work experience.
- But for people with fire in their belly, it’s a game-changing, career-defining, soul-lifting move.
- If that sounds exciting—and the job description below feels like a fit—we really should start talking.
- We are a hybrid company with a focus on in-person collaboration when necessary.
- Employees are expected to be available to work from one of our office hubs at least two days per week, or eight days per month.
- Our US hub locations include: Austin, TX; New York City, NY; San Francisco, CA; and the Washington, DC metro area.
- If this is a role based in Europe, our Europe hub locations are London, UK and Amsterdam, NL.