Director of Field Marketing

GlobalRemote

Responsibilities

Campaign management: Plan and launch multi-channel campaigns (email, SMS, ringless voicemail where compliant, direct mail, print, lead aggregators, OOH, TV, Radio, CTV, etc.); manage the seasonal offer and content calendars.
Performance analysis: Own weekly executive reporting; monitor data hygiene & attribution, translate KPIs (CPL/CPA, speed-to-lead, booking rate, revenue/LTV, membership) into actions.
Analyze key performance metrics for campaigns and market trends.

Cross-functional collaboration: Partner with the Director of Digital on attribution, UTMs/GTM, DNIs/call tracking, LSA/PPC feedback loops, SEO/GSC inputs, CRM integrations, and CRO rollouts to support local brands.
experience in a leadership or senior marketing role. Proven success leading campaigns and teams to measurable growth outcomes.
Fluency with analytics and reporting (GA4/GTM/Google Search Console, Looker Studio, strong Google Sheets/Excel); comfort turning data into decisions.
ServiceTitan (or equivalent) required, Hatch (or equivalent) required, Marketing Pro (or equivalent) required.
Bachelor’s in Marketing/Business or equivalent experience.
All candidates are required to undergo pre-employment Background and Drug Screenings, as well as a Motor Vehicle Record Check.

7+ years in field marketing, lifecycle/CRM, or marketing operations (multi-location/home services preferred). Previous

Compensation: $110,000 - $150,000 with additional opportunity for annual bonus incentive
*This posting provides details on potential commissioned compensation ranges and possibilities. These amounts are not guaranteed and should in no way be construed as a salary offer.
Pay Range $110,000 — $150,000 USD

Company: Guild Garage Group (multi-brand home services)
About Guild Garage Group: We’re the fastest-growing, PE-backed garage door platform with 28+ local brands.
We’re a driven, high-performing, data-driven team that cares equally about culture and KPIs—we move fast, measure what matters, and win together.
You are the glue between local brand leaders, operations, agencies, and our marketing specialist team.
This senior role drives brand awareness, customer acquisition, and market growth by coordinating lifecycle/CRM programs and partnering closely with Operations, the Call Center, and the Director of Digital. Key Responsibilities
Strategic planning: Build and execute field marketing plans that align with revenue, capacity, and seasonality across digital and traditional channels.
Budget management: Own the field marketing budget; allocate spend across campaigns and markets to maximize ROI.
Team leadership: Lead and mentor brand marketing managers and marketing specialist team; uphold clear goals, SLAs, and quality standards.
Lifecycle & CRM: Oversee journeys and automations that convert leads to booked jobs and repeat business using CRM/lifecycle platforms (e.g., ServiceTitan Marketing Pro, Hatch).
Brand management: Ensure consistent brand voice and compliant messaging across all touchpoints.