data
Posted May 19Marketing Analytics Manager
at Natera
United StatesRemote
Responsibilities
- Lead reporting for agency-managed media campaigns, digital programs, and Salesforce-driven initiatives •
- Build and maintain dashboards that give marketing leadership clear visibility into performance, trends, and ROI •
- Ensure consistent reporting standards across channels, teams, and stakeholders •
- Collaborate on Campaign Planning •
- Structure and optimize how campaign and performance data is organized and accessed by the marketing team •
- Ensure operational data is clean, consistent, and accessible
- Own Attribution and Investment Measurement •
- Develop and refine multi-touch attribution models that reflect how Natera's buyers actually engage •
- Evaluate campaign and channel effectiveness to guide budget allocation decisions •
- Drive Full-Funnel Analytics and Visibility
- Track and analyze performance across the full funnel: lead to MQL to SQL to pipeline to closed-won
- Improve visibility into the Salesforce marketing funnel, including lead flow, conversion rates, and pipeline contribution by campaign and channel
- Identify bottlenecks in the funnel and partner with Demand Gen, Sales, and Marketing Ops to fix them
- Maintain consistency across Salesforce, Airtable, Eloqua and agency platforms •
- Standardize definitions and reporting frameworks •
- Own the data dictionary for marketing analytics
- Track record of translating data into investment decisions, not just reports •
Requirements
- Marketing runs across Salesforce, Airtable, agency-managed platforms, and in-house campaigns.
- experience in marketing analytics, growth analytics, or demand gen analytics • Deep hands-on
- experience with Salesforce data, including funnel reporting, campaign tracking, and pipeline analysis •
- Experience working with Airtable for campaign tracking, workflow management, or operational reporting •
- Strong SQL skills and working proficiency with at least one BI tool (Tableau, Looker, Power BI, Snowflake Intelligence, etc.) •
- Proven ability to analyze and improve full-funnel conversion from lead to pipeline •
- Experience with multi-touch attribution modeling and campaign ROI analysis •
- Ability to work cross-functionally with Marketing, Sales, Ops, and Finance and influence decisions with data Nice-to-Haves •
- Experience in healthcare, biotech, diagnostics, or life sciences marketing •
- Experience managing agency relationships and measuring agency-managed campaign performance •
- Familiarity with marketing automation platforms (Eloqua, Marketo, HubSpot, Pardot) •
- Experience with paid media measurement across LinkedIn, Google, and programmatic channels •
- Experience building reporting frameworks from scratch (not just inheriting mature systems)
- There is an existing analytics foundation in place, but it is not yet fully standardized or scaled.
- This is a chance to be part of a maturing analytics function and help shape how it scales.
- Natera™ is a global leader in cell-free DNA (cfDNA) testing, dedicated to oncology, women’s health, and organ health.
Experience
- What You Bring Must-Haves • 5-8+ years of
Benefits
- You will own the full measurement stack for marketing at a publicly traded genomics company doing $2.6B+ in revenue.
- When someone asks "is this campaign working?" or "where should we put the next dollar?" you're the one with the answer. Not a guess.
- The pay range is listed and actual compensation packages are based on a wide array of factors unique to each candidate, including but not limited to skill set, years & depth of experience, certifications and specific office location.
- Remote USA $116,200 — $145,300 USD
- Compensation & Total Rewards
- This range reflects a good-faith estimate of the base pay we reasonably expect to offer at the time of hire. Final compensation will vary based on experience, qualifications, and internal equity considerations.
- This position is also eligible for additional compensation and
- benefits through Natera’s robust Total Rewards program, including: •
- Annual performance incentive bonus •
- Long-term equity awards •
- Comprehensive health benefits (medical, dental, vision) •
- Generous paid time off and company holidays •
- Compensation Range $116,200 — $145,300 USD OUR OPPORTUNITY
- Our aim is to make personalized genetic testing and diagnostics part of the standard of care to protect health and enable earlier and more targeted interventions that lead to longer, healthier lives.
- benefits include comprehensive medical, dental, vision, life and disability plans for eligible employees and their dependents.
- Additionally, Natera employees and their immediate families receive free testing in addition to fertility care benefits. Other
- benefits include pregnancy and baby bonding leave, 401k benefits, commuter
Contact
- For more information, visit www.natera.com .
- Link: https://www.natera.com/notice-of-data-collection-california-residents/
- Please be advised that Natera will reach out to candidates with a @ natera.com email domain ONLY.
Additional details
- Natera is a global leader in cell-free DNA testing.
- Our mission is to change the management of disease worldwide through genetic testing that's accessible, accurate, and actionable.
- We serve millions of patients across oncology, women's health, and organ health, and we're growing fast. About This Role
- Campaign performance, funnel analytics, attribution modeling, and budget recommendations all run through you.
- The reality is that the data environment isn't clean.
- Data comes in different formats, at different cadences, from different owners.
- You'll build the reporting frameworks, standardize the definitions, and connect the systems so that marketing leadership can make investment decisions based on numbers they trust.
- You'll sit at the intersection of Marketing, Sales, and Ops.
- What You'll Do Own Campaign Measurement and Performance Reporting •
- Translate raw campaign data into performance narratives that drive decisions