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Posted YesterdaySocial Media & Content Executive
at Grecotel Hotels & Resorts
GlobalRemote
Responsibilities
- Create engaging content (posts, stories, short-form videos) for Instagram & TikTok
- Publish content across all channels (Facebook, LinkedIn, YouTube), optimizing timing, formats, and trends according to briefs and brand guidelines.
- Handle copywriting and content editing, crafting catchy, engaging, and SEO-optimized captions that reflect the brand's tone of voice and drive audience engagement
- Manage social media accounts and content calendars, ensuring content is aligned with overall strategy and campaign goals
- Monitor social channels, respond to comments, and engage with the community to build brand loyalty and positive sentiment
- Track and analyze performance through regular reporting, using tools provided by Digital and native platform insights to optimize strategy and content
- Support influencer and creator collaborations, with a focus on collaborative posts, story reposting, and other methods of increasing brand awareness and engagement
- Support the potential launch and management of new social channels (e.g., Pinterest, Snapchat, X, Reddit), contributing to strategy and, occasionally, creative direction Requirements
Requirements
- experience in social media management and content creation, ideally within hospitality, luxury, lifestyle, or food & beverage
- Proven content creation skills, with confidence in front of the camera (especially mobile/iPhone), and a strong eye for composition, lighting, pacing, and digital storytelling
- Excellent copywriting skills, with the ability to create engaging, brand-aligned, and SEO-driven captions, primarily in English Previous
- experience working within the luxury sector
- In-depth knowledge of Instagram, Facebook, TikTok, and their respective algorithms Hands-on
- experience with social media management and analytics tools (e.g., Sprout Social, Meta Business Suite, Traackr, Google tools)
- Basic graphic design and video editing skills; illustration skills will be appreciated
- Ability to collaborate effectively within a team, follow brand-first guidelines, and work independently for extended periods when required Benefits
- This is a beta feature to avoid spam applicants.