marketing
Posted 2 hours agoSenior Specialist - Brand Activation
at Ooon
Barcelona, SpainOn-site
Responsibilities
- Own and deliver best-in-class, integrated brand activations across Spain, including events, community initiatives, and partnerships—by translating global strategy into locally relevant experiences that enhance brand desirability while remaining anchored in On’s core DNA.
- Drive brand education as a core pillar of the role.
- Ensure retail teams and in-store staff are consistently up to date with the latest brand and product training, empowering them to confidently communicate On’s heritage and innovative technology.
- Support B2B activations in collaboration with commercial and retail teams, enhancing brand presence and partner engagement.
- Drive cross-functional excellence and strategic alignment by managing diverse relationships.
- Oversee campaign planning, event production, logistics, budgeting, and post-event evaluation.
- Track performance through KPIs, reporting insights and continuously optimizing impact.
- Ensure accurate and timely administration of all activation activities within CRM systems. Your Story
Requirements
- experience in brand activation, or related fields such as retail, sales, marketing, or events.
- Deep knowledge of relevant running or movement lifestyle communities across Spain with a key focus in Barcelona and Madrid.
- Solid understanding of B2B environments, partnerships, and retail activations. Proven
- experience managing agencies, suppliers, and complex stakeholder ecosystems.
- Fluent Spanish (C1+ level) and strong working proficiency in English (C1+ level) as this is our shared professional language at On. Catalan is a plus.
Experience
- Typically we look for 5+ years of relevant
Additional details
- Welcome to On. We’re redefining the future of sportswear as one of the world’s fastest-growing premium performance brands.