management
Posted 1 weeks agoHead of Growth, Consumer (backed by Y Combinator, $5M+ ARR, $20M+ raised)
San Francisco, United StatesOn-site
Responsibilities
- - Build and scale paid acquisition across Meta, TikTok, Google Ads, YouTube, Reddit, affiliates, podcast/audio, CTV, direct mail, and emerging channels.
- - Create a high-velocity performance creative engine: hooks, scripts, UGC, clinician-led explainers, testimonials, landing page angles, offer tests, and audience-specific narratives.
- - Build a creator and influencer program that drives measurable acquisition, not vanity awareness: whitelisting, Spark Ads, creator briefs, usage rights, clinical review, and performance iteration.
- - Own lifecycle marketing across email, SMS, retargeting, abandoned intake, no-show prevention, post-visit engagement, referrals, and winback.
- - Build the growth operating system: weekly channel reviews, creative testing roadmap, CAC/payback dashboard, cohort reporting, attribution, incrementality tests, forecasting, and budget pacing.
- - Create a creative machine that ships and learns every week across paid social, creator, landing pages, and lifecycle.
- - Build a team and agency bench that operates with urgency, clean data, tight feedback loops, and no tolerance for vague marketing activity.
Requirements
- 🧠 ABOUT LEGION HEALTH At Legion Health https://legionhealth.com/, we believe everyone deserves fast, affordable, and world-class health care, and we’re developing the AI infrastructure to deliver it ourselves at world scale.
- Legion is building autonomous medical care (the AI doctor), starting with psychiatry.
- Our AI-native care-delivery platform currently automates 95% of the administrative work required for us to deliver direct patient care.
- We also recently became the first company ever to receive regulatory authorization to let AI prescribe psychiatric medications https://nypost.com/2026/03/27/business/artificial-intelligence-can-now-prescribe-mental-health-drugs/, allowing us to not only collapse health care’s admin costs but also its clinical labor costs—shifting this industry’s economics from humans to tokens.
- Our technical moat is hard to copy—we combine rich data, production AI, doctors in the loop, and end-to-end care operations to deliver measurably better care to a clinically complex patient population.
- Join us as we build the future of health care: faster, higher-quality, and more affordable, powered by doctors and AI working together. 📍 ROLE LOGISTICS - Job Type: Full-Time - Role Type: Growth / Consumer Marketing / Performance Marketing - Ideal
- The right person has the performance rigor of Hims/Ro, the consumer intuition of Function/Oura, the creator and UGC instincts of Seed/Curology, and the compliance judgment required to market real medical care without losing patient trust. ✅
- - Translate complex psychiatric care and AI-native medicine into simple, credible, emotionally resonant consumer messaging.
- experience with paid social, especially Meta and TikTok; strong working knowledge of Google Search, YouTube, Reddit, affiliates, podcast/audio, CTV, direct mail, and emerging channels. - Strong performance creative judgment: you can write hooks, critique scripts, brief creators, identify why an ad worked, and build systems that produce high-quality creative at high volume. - Proven
- experience improving conversion across landing pages, onboarding, quizzes, checkout/intake flows, pricing pages, scheduling flows, and lifecycle touchpoints.
- - Comfortable with tools such as Meta Ads, TikTok Ads, Google Ads, GA4, Segment, Mixpanel, Looker/Hex, SQL, HubSpot/Salesforce, Customer.io/Braze/Iterable http://Customer.io/Braze/Iterable, Webflow/Next.js landing pages, Optimizely/VWO, Figma, Airtable, and AI tools for creative iteration and analysis. -
Experience
- 🧰 IDEAL BACKGROUND AND SKILLS - 5+ years in consumer growth, performance marketing, or growth leadership at a high-growth consumer, DTC, marketplace, subscription, telehealth, healthcare, wellness, fintech, or regulated company.
Benefits
- While the last generation of healthcare startups made the existing system incrementally more efficient, Legion is rebuilding full-stack care delivery from first principles.
- Our vision? A 10X better patient
- Legion Health is backed by Y Combinator, leading venture capital firms, and founders from Function Health, Modern Health, Everly Health, Trusted Health, Clipboard Health, PatientPing, Sesame Care, Faire, EasyPost, and fuboTV.
- Experience Level: 5+ years - Location: San Francisco - US Visa Sponsorship: Yes 🚀 THE OPPORTUNITY Legion is hiring a Consumer Growth Leader to build the company’s direct-to-patient growth engine from early traction into a category-defining consumer health machine.
- This is the person who makes Legion unavoidable to patients who need fast, affordable psychiatric care.
- RESPONSIBILITIES AND DELIVERABLES - Own Legion’s consumer growth number across qualified leads, scheduled visits, completed visits, CAC, payback, contribution margin, LTV, retention, and reactivation.
- - Own funnel conversion from ad to appointment: landing pages, quizzes, intake flow, insurance/price messaging, scheduling, trust modules, abandonment recovery, and A/B testing.
- - Build Legion’s SEO and content engine around anxiety, depression, psychiatry access, medication management, refills, insurance-covered psychiatry, and fast mental health care.
- - Prove which channels are incremental, which are platform-reported noise, and where the next dollar should go.
- - Direct ownership of meaningful paid media budgets, ideally 7-figure+ annual spend, with clear accountability for CAC, ROAS, payback, LTV, and contribution margin. - Deep hands-on
- BENEFITS - Salary: $170,000 – $300,000, based on
- experience - Performance Bonus: Variable compensation tied to efficient consumer growth (optional) - Early-Stage Equity: Competitive - Health Insurance: Medical, dental, and vision
- benefits - Additional Perks: In-person retreats, meal stipends, growth budget, creator/content budget, learning stipend - Time Off: Flexible, unlimited vacation policy - Work Hours: Flexible - Work Setup: Remote, with regular in-person founder/growth sprints - Impact: Build the consumer growth engine for a company trying to change health care forever.
- Professional Reference Checks - Estimated time-to-hire: 2 weeks - Start date: ASAP - Hiring manager: Arthur MacWaters 🤝 EQUAL EMPLOYMENT OPPORTUNITY Legion Health is proud to be an Equal Opportunity Employer.
Contact
- 📝 HOW TO APPLY AND HIRING PROCESS - Apply here: https://jobs.ashbyhq.com/legionhealth/241da102-d6ee-4bfb-9676-d167b8390d0f - Overview of our hiring process: 1.
Additional details
- This has helped us produce 25K+ total visits in just 2 years, all while holding ops costs flat and achieving industry-leading patient NPS and retention.
- experience that’s higher quality, less expensive, and more scalable than ever before. And a 10X better clinician
- experience that frees our providers to focus on what matters most: caring for patients.
- You will own the full consumer funnel: first impression, landing page, intake, eligibility, scheduling, first visit, retention, and reactivation.
- This is a player-coach role: you should be comfortable owning strategy, opening dashboards, writing ad hooks, reviewing landing pages, and hiring the team behind you.
- - Partner with product, data, clinical, legal, compliance, and operations to make growth fast without breaking patient trust, clinical quality, or healthcare marketing rules.
- - Hire and manage the first consumer growth team across performance marketing, lifecycle, SEO/content, creative strategy, analytics, agencies, and creator partnerships.
- 🏆 YOU’LL BE SUCCESSFUL IF YOU… - Build a repeatable consumer acquisition engine that can take Legion from early scale to the next order of magnitude.
- - Improve CAC, conversion rate, visit completion rate, and payback while increasing qualified patient volume.
- - Make Legion trusted by patients, not just clicked on by patients.