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Posted Apr 28Demand Generation Manager
at Fieldguide
San Francisco, United StatesRemote
Responsibilities
- What You’ll Do - Own Email Nurture & Lifecycle Campaigns: Plan, execute, and optimize segmented email nurture programs and lifecycle campaigns with personalized messaging.
- - Own Paid Advertising: Plan and run paid search and LinkedIn campaigns - handling keyword management, bid strategy, ad copy, audience segmentation.
Requirements
- You're also someone who lives and breathes AI, constantly finding ways to use it to work smarter, move faster, and get more out of every campaign.
- - Leverage AI Across Campaign Execution: Actively use AI tools to streamline workflows, accelerate content creation, personalize messaging at scale, and continuously find smarter ways to execute across all channels - Run the Webinar Program: Drive webinar promotion, logistics, and post-event follow-up to maximize lead generation and engagement.
- Leverage AI to automate as much as possible. - Report on Campaign Performance: Own biweekly performance reporting across all demand generation channels—tracking key metrics, surfacing insights, and flagging optimizations to keep campaigns performing against goals.
- experience in B2B SaaS marketing, with a focus in demand generation, performance marketing, or lifecycle marketing - Lives and breathes AI, consistently leveraging AI tools to automate workflows, accelerate content creation, optimize campaigns, and do more with less - Execution excellence, with a track record of bringing campaign plans to lif - Strong project management skills, able to juggle multiple campaigns, coordinate cross-functional stakeholders, and consistently hit deadlines in a fast-paced
- experience managing paid search and display campaigns, including Google Ads, keyword management, and bid optimization - A bias for action, someone who moves fast, tests often, and iterates based on results - A collaborative, team-first mindset and strong cross-functional communication skills More about Fieldguide: - Fieldguide is a values-based company.
Benefits
- benefits include: - Competitive compensation packages with meaningful ownership - Unlimited PTO - 401k - Wellness