marketing
Posted Apr 21Customer Marketing Manager, Enterprise and Digital Natives
at openai
San Francisco, United StatesHybrid
Responsibilities
- YOU WILL : Customer Story Development - Own the end-to-end development of enterprise and digital native customer stories, from intake through publication. - Conduct interviews with customer stakeholders, including technical teams and business leaders. - Write, edit, and finalize stories that clearly communicate use cases, outcomes, and product value. - Translate complex technical implementations into narratives that resonate with both technical and executive audiences.
- Story Production & Execution - Manage execution against a growing pipeline of customer stories. - Coordinate review cycles across customers and internal stakeholders, including GTM, Communications, and Legal. - Ensure stories move efficiently from draft to publication while maintaining a high bar for quality.
- Film & Supporting Content - Support storytelling across formats, including film, interviews, and multimedia content. - Assist with briefing, scripting support, customer preparation, and production coordination. - Develop supporting assets such as executive spotlights and short-form customer content.
Requirements
- We partner closely with GTM, Product Marketing, Communications, Creative, Events, and regional teams to bring customer impact to life.
- ABOUT THE ROLE As a Customer Marketing Manager focused on enterprise and digital native storytelling, you will help tell the story of how leading organizations are deploying frontier AI in the real world.
- Editorial Quality & Narrative Impact - Apply strong editorial judgment to shape clear, compelling narratives from complex inputs. - Ensure consistency, clarity, and credibility across all customer-facing content. - Contribute to improving how customer storytelling supports broader GTM and marketing efforts.
- experience in Customer Marketing or Product Marketing (Content Marketing backgrounds also considered). - Are an exceptional writer with
- experience developing customer stories, case studies, or similar B2B content. - Are a strong project manager who can independently drive multiple workstreams. - Collaborate effectively with GTM, Product Marketing, and Communications teams. - Are highly organized and able to manage multiple priorities in a fast-paced environment.
- About OpenAI OpenAI is an AI research and deployment company dedicated to ensuring that general-purpose artificial intelligence
Experience
- YOU MIGHT THRIVE IN THIS ROLE IF YOU: - Have 5–8+ years of
Additional details
- ABOUT THE TEAM The Customer Marketing team showcases real-world customer outcomes through storytelling, proof, and structured advocacy programs.
- Enterprise and digital native storytelling is a core part of that effort, helping demonstrate product value, build credibility with senior decision-makers, and support co-marketing initiatives across channels.
- Your work will shape how executives, builders, and customers understand the business impact of OpenAI.
- You will own the development of customer stories from intake through publication, while helping ensure the right customers and use cases are prioritized.
- You’ll partner closely with Account Directors, GTM teams, and Product Marketing to identify high-impact storytelling opportunities and shape narratives that reflect both technical depth and business value.
- You will also collaborate with Content and Creative partners to support co-marketing and distribution.
- This role is ideal for someone who combines strong writing ability with sound judgment and is comfortable working across both technical and executive audiences.
- We use a hybrid work model of 3 days in the office per week. IN THIS ROLE,
- Story Pipeline & Prioritization - Partner with Account Directors and GTM teams to identify high-value customer stories aligned to business priorities. - Help prioritize customers and use cases based on impact, readiness, and strategic relevance. - Drive clarity on timelines, inputs, and expectations to move stories efficiently through development.
- Co-Marketing & Cross-Functional Partnership - Partner with Content, Creative, and GTM teams to support co-marketing efforts tied to customer stories. - Translate stories into assets used across campaigns, events, and sales conversations. - Collaborate with Product Marketing and Communications to ensure alignment with broader messaging.