marketing
Posted 17 hours agoProduct Marketing Director
at Candescent
Us Georgia Atlanta Office, GeorgiaRemote
Responsibilities
- Ensure consistency across website, collateral, and external-facing materials.
- Define ICPs, readiness checklists, success metrics, and communication plans.
- Drive alignment across Product, Sales, Customer Success, and agency partners.
- Support sales training and ensure consistent messaging.
- Manage agency partners for design, content, research, and creative needs.
- Product Positioning & Messaging Develop clear value propositions and messaging frameworks for Candescent’s platform and features.
Requirements
- Go-to-Market Planning Lead end-to-end GTM planning for product releases and feature launches.
- experience in SaaS, fintech, or adjacent B2B enterprise markets, including at least 5 years in a leadership role.
- Executive presence with the ability to inspire and influence without formal authority.
- Experience collaborating across Product, Sales, and Marketing teams, as well as managing agency partners.
Experience
- Qualifications: 10+ years of product marketing
Benefits
- Entrepreneurial, hands-on approach balanced with strategic vision; thrives in fast-paced, high-growth environments.
Additional details
- Candescent is a forward-thinking technology company transforming how financial institutions deliver Intelligent Banking experiences.
- We unite digital banking, account opening, and branch solutions that power and connect digital banking, account opening, and branch solutions—creating seamless engagement across digital, remote, and in-person channels.
- Our Experience-Led, Intelligence-Driven approach combines human-centered design with data, automation, and cloud-based innovation.
- Built on an API-first architecture, our extensible ecosystem enables institutions to adapt quickly, integrate easily, and unlock new opportunities for growth—turning every customer interaction into a moment of clarity, confidence, and connection.
- Candescent is growing rapidly and seeking a Product Marketing Director to bring clarity, structure, and momentum to how we position our platform and launch new products.
- This role requires a self-starter with an entrepreneurial mindset—comfortable building frameworks from scratch, navigating ambiguity, and collaborating across Product, Sales, Operations, and agency partners.
- You’ll shape product narratives, lead launch execution, and align teams around customer value.
- As we scale, you’ll help mentor future PMM hires and contribute to building a high-performing marketing organization. Key
- Translate complex capabilities into compelling stories for banks and credit unions.
- Competitive & Customer Insights Maintain competitive landscape and provide POVs for positioning and roadmap.