management
Posted May 19VP of Marketing
at Prolific
New York, United StatesOn-site
Responsibilities
- Set and execute an integrated marketing strategy aligned to company goals, with a strong focus on enterprise B2B growth
- Build, restructure, and scale the marketing organisation, including team design and operating model
- Establish rigorous performance management across demand generation and growth: pipeline, attribution, CAC/LTV, expansion, and ROI
- Develop and scale a high-performing B2B demand engine (ABM, field marketing, enterprise GTM) targeting AI labs and large organisations
- Lead product marketing and positioning, creating clear, differentiated narratives across a complex product and customer landscape
- Drive cross-functional go-to-market execution, including launches and expansion into new customer segments
- Build Prolific’s brand awareness and category presence, ensuring we are top-of-mind for AI and research leaders
- Track record of building and executing strategies that drive pipeline and revenue growth •
- Evolve marketing to be more AI-forward and scalable, leveraging new tools and approaches to increase speed, insight, and impact across the team Leadership
Requirements
- Prolific is not just another player in the AI space – we are the architects of the human data infrastructure that's reshaping the landscape of AI development.
- In a world where foundational AI technologies are increasingly commoditized, it's the quality and diversity of human-generated data that truly differentiates products and models. The role
- This is a rare opportunity to shape a category-defining marketing engine for a platform at the forefront of AI.
- You’ll lead how Prolific is positioned and adopted by frontier AI labs and enterprise customers, while continuing to scale our research business and global participant ecosystem.
- Experience operating in enterprise B2B environments, ideally with complex or technical products
- Exposure to AI, developer, or data-driven ecosystems strongly preferred Skills and Approach
- Deep B2B marketing expertise, particularly in demand generation, ABM, and enterprise GTM
- Strong understanding of sales enablement and land-and-expand models
- experience creating structure and processes from first principles
- Proven ability to build, lead, and develop high-performing, multi-disciplinary teams •
- Experience overseeing product marketing and brand, even if not your core background
- This data is the cornerstone of developing more accurate, nuanced, and aligned AI systems.
- We believe that the next leap in AI capabilities won't come solely from scaling existing models but from integrating diverse human perspectives and behaviors into AI development.
- By providing this crucial human data infrastructure, Prolific is positioning itself at the forefront of the next wave of AI innovation—one that reflects the breadth and the best of humanity.
- Working for us will place you at the forefront of AI innovation, providing access to our unique human data platform and opportunities for groundbreaking research.
Experience
- 10+ years leading and scaling marketing in high-growth tech or scale-up environments
Benefits
- Join us to enjoy a competitive salary, benefits, and remote working within our impactful, mission-driven culture.
Additional details
- At a pivotal stage of growth, this is a hands-on leadership role.
- You’ll define and execute a clear, commercially-driven marketing strategy that strengthens our enterprise B2B motion, sharpens our market positioning, and drives pipeline and revenue.
- You’ll build, evolve, and lead a globally distributed team across the full breadth of marketing, including enterprise B2B (core focus), product marketing, brand, growth, and marketing operations- alongside B2C growth for our participant ecosystem.
- This role requires a balance of strategic thinking and execution: someone who can operate at a high level while also rolling up their sleeves to build, test, and scale what works.
- Partner closely with sales to strengthen sales enablement and land-and-expand motions
- Proven ownership of a full-stack B2B marketing function, spanning multiple disciplines
- Ability to translate complex products and markets into clear, differentiated positioning
- Commercial and analytical mindset, with a focus on pipeline, revenue, and ROI
- Comfortable operating at both strategic and hands-on levels in fast-moving, ambiguous environments
- Strong operator who brings clarity, structure, and alignment to complex organisations