VP of Marketing

New York, United StatesOn-site

Responsibilities

Set and execute an integrated marketing strategy aligned to company goals, with a strong focus on enterprise B2B growth
Build, restructure, and scale the marketing organisation, including team design and operating model
Establish rigorous performance management across demand generation and growth: pipeline, attribution, CAC/LTV, expansion, and ROI
Develop and scale a high-performing B2B demand engine (ABM, field marketing, enterprise GTM) targeting AI labs and large organisations
Lead product marketing and positioning, creating clear, differentiated narratives across a complex product and customer landscape
Drive cross-functional go-to-market execution, including launches and expansion into new customer segments
Build Prolific’s brand awareness and category presence, ensuring we are top-of-mind for AI and research leaders
Track record of building and executing strategies that drive pipeline and revenue growth •
Evolve marketing to be more AI-forward and scalable, leveraging new tools and approaches to increase speed, insight, and impact across the team Leadership

Prolific is not just another player in the AI space – we are the architects of the human data infrastructure that's reshaping the landscape of AI development.
In a world where foundational AI technologies are increasingly commoditized, it's the quality and diversity of human-generated data that truly differentiates products and models. The role
This is a rare opportunity to shape a category-defining marketing engine for a platform at the forefront of AI.
You’ll lead how Prolific is positioned and adopted by frontier AI labs and enterprise customers, while continuing to scale our research business and global participant ecosystem.
Experience operating in enterprise B2B environments, ideally with complex or technical products
Exposure to AI, developer, or data-driven ecosystems strongly preferred Skills and Approach
Deep B2B marketing expertise, particularly in demand generation, ABM, and enterprise GTM
Strong understanding of sales enablement and land-and-expand models
experience creating structure and processes from first principles