management
Posted 5 days agoVP of Marketing
at Prolific
New York, United StatesOn-site
Responsibilities
- Set and execute an integrated marketing strategy aligned to company goals, with a strong focus on enterprise B2B growth
- Build, restructure, and scale the marketing organisation, including team design and operating model
- Establish rigorous performance management across demand generation and growth: pipeline, attribution, CAC/LTV, expansion, and ROI
- Develop and scale a high-performing B2B demand engine (ABM, field marketing, enterprise GTM) targeting AI labs and large organisations
- Lead product marketing and positioning, creating clear, differentiated narratives across a complex product and customer landscape
- Drive cross-functional go-to-market execution, including launches and expansion into new customer segments
- Build Prolific’s brand awareness and category presence, ensuring we are top-of-mind for AI and research leaders
- Track record of building and executing strategies that drive pipeline and revenue growth •
- Evolve marketing to be more AI-forward and scalable, leveraging new tools and approaches to increase speed, insight, and impact across the team Leadership
Requirements
- Prolific is not just another player in the AI space – we are the architects of the human data infrastructure that's reshaping the landscape of AI development.
- In a world where foundational AI technologies are increasingly commoditized, it's the quality and diversity of human-generated data that truly differentiates products and models. The role
- This is a rare opportunity to shape a category-defining marketing engine for a platform at the forefront of AI.
- You’ll lead how Prolific is positioned and adopted by frontier AI labs and enterprise customers, while continuing to scale our research business and global participant ecosystem.
- Experience operating in enterprise B2B environments, ideally with complex or technical products
- Exposure to AI, developer, or data-driven ecosystems strongly preferred Skills and Approach
- Deep B2B marketing expertise, particularly in demand generation, ABM, and enterprise GTM
- Strong understanding of sales enablement and land-and-expand models
- experience creating structure and processes from first principles