Content & Marketing Operations Specialist

New York City, United StatesHybrid

Responsibilities

Draft and coordinate with external writers, PMMs, and subject matter experts to produce blog posts, case studies, competitive content, and email copy on schedule. - SEO/AEO execution: Own SEO and AEO execution - publishing optimized content, managing technical SEO updates, building internal links, and monitoring rankings.
Publish new pages, update existing content, manage landing pages for campaigns, and coordinate with Julieta (Design) on website updates. - Marketing analytics: Own PostHog (website analytics + A/B testing), Google Analytics 4, and marketing reporting.
Pull weekly data for the demand report. - HubSpot operations: Manage lead routing (Default), lead scoring, email workflows, form management, and CRM hygiene.
Ensure every dollar spent can be traced to pipeline. - Tool administration: Admin for marketing tech stack including Framer, PostHog, HubSpot, Semrush, Screaming Frog, AirOps, Stape, and related tools.

We’re trusted by industry leaders such as Dish Networks, Strava, BetterUp, Kajabi, JG Wentworth, Abridge, Cortex, and hundreds more.
experience across both content production and marketing operations. You've written content AND you've built workflows — that's the key. - Strong HubSpot
You don't need to be a developer, but you can publish pages, update copy, and build landing pages without help. - Working knowledge of analytics tools — PostHog, GA4, or similar.
You can pull data, build a basic dashboard, and explain what the numbers mean. - Solid writing and editing skills.
Experience with SEO tools (Semrush, Screaming Frog, Ahrefs). - Familiarity with server-side tracking / tag management (Stape, GTM). -
Experience with lead routing tools (Default, Chili Piper, LeanData). -
Experience in FP&A, fintech, or B2B finance software. - Spanish fluency (nice but not required for BCN office).

We have raised over $100m, closing in June 2025 our $60M Series B, led by Scale Venture Partners, with the strong participation of Cathay Innovation, Y Combinator, Atomico, Creandum, and angel operators from Adyen, Zapier, and Twitch.
Benefits - Competitive compensation including equity package - Competitive vacation policy - Medical Insurance - L&D budget - Access to Meditopia (wellbeing platform) - Language courses (English / Spanish) Our Values Customer Obsession: We share the understanding that Abacum's sole purpose is to create value for customers and relentlessly deploy all creativity and energy to that end.

About Abacum Abacum is the leading Business Planning solution for finance teams to drive performance.
By automating reporting, enabling collaboration, and simplifying planning and forecasting, we help finance teams shift from number crunching to driving strategic decisions.
Founded in 2020 by two former CFOs, we’ve grown into a global team of 100+ people across 30+ nationalities.
Headquartered in New York, we have offices in Toronto and Barcelona.
Our mission is ambitious and we can’t do it alone - join Abacum as we build the future of Business Planning!
About the Role Abacum is hiring a Content & Marketing Operations Manager to be the engine room of our marketing team.
This is a hybrid role — part content production, part distribution /ops — designed for someone who can write a competitive blog post in the morning and build a HubSpot workflow in the afternoon.
You'll own the systems, analytics, and content operations that keep our marketing machine running.
When we say "ops," we don't mean dashboards, we mean the actual plumbing that connects content to pipeline: website updates, email automation, lead routing, AEO/SEO execution, analytics tracking, and content production workflows.
What You'll Own Content Operations (≈50%) - Content production: Manage the editorial calendar and content pipeline.