Sr. Director, Product Management - AI Products

Requirements

• About us HighLevel is an AI-powered business operating system that gives agencies, entrepreneurs and SMBs the infrastructure to build, automate and scale.
• Learn more about us on our YouTube Channel or Blog Posts Role Overview The Sr. Director, AI Products owns the vision, strategy, and execution of GoHighLevel’s AI products and AI-driven experiences.
• This role combines hands-on product leadership with company-level AI thinking.
• This leader is responsible for translating advances in AI into tangible customer value and business results, with direct accountability for AI adoption, usage, retention, and revenue.
• In parallel, they will shape the future AI vision for the platform, influencing how AI transforms our UI, UX, workflows, and long-term growth.
• What This Role Owns - End-to-end ownership of AI product vision, roadmap, and delivery - Business performance of AI products (adoption, engagement, retention, revenue) - Near and mid-term AI strategy (12–36 months), with input into longer-term direction - Cross-functional alignment across Product, Engineering, Design, Data, and GTM - The evolution of AI-native UI/UX across the platform Key
• Responsibilities AI Vision & Product Strategy - Define and continuously refine the AI product vision and mission for GoHighLevel - Own the AI product roadmap, balancing near-term wins with foundational investments - Identify high-leverage AI opportunities that materially improve customer outcomes and platform differentiation - Help shape how AI becomes embedded into the core product experience—not bolted on Product Execution & Delivery - Lead AI products from discovery through launch, iteration, and scale
• experience with increasing scope and ownership - Proven
• experience leading AI-powered or data-driven products from concept to scale - Strong product judgment with clear business and customer orientation -
• Experience with AI platforms, LLMs, AI agents, or workflow automation - Background in SaaS products serving SMBs, agencies, or complex workflows -
• Experience evolving UI/UX around intelligent or automated systems - Comfort operating in ambiguity and shaping emerging product categories What Success Looks Like - AI products show strong and growing adoption, engagement, and revenue contribution - Customers increasingly view AI as a core reason to choose and stay with GoHighLevel - AI is deeply embedded into key workflows and the product
• experience - Leadership has confidence in the AI roadmap and execution - The role naturally expands into broader executive ownership over time