Paid Social Specialist

United StatesOn-site

Responsibilities

Ensure campaign setup, trafficking, creative, tracking, and reporting
Monitor campaign delivery and performance daily, optimizing budgets, pacing, targeting, placements, and creative elements in line with defined KPIs.
Review media plans and campaign builds, providing recommendations and constructively challenging inputs to ensure alignment with client objectives, platform best practices, and Heineken’s planning governance.
Lead or support conversations with platform partners on troubleshooting, campaign setup, best practices, platform recommendations, and issue resolution.

experience managing paid social platforms and campaigns.
Proficiency in paid social activation across Meta, TikTok, Pinterest, Snapchat, and other relevant platforms.
Strong understanding of campaign objectives, buying methods, audience targeting, bid strategies, placements, creative formats, tracking, measurement, and setup guardrails.
Experience working with social platform measurement solutions, including Brand Lift Studies, A/B tests, creative testing, audience testing, and platform learning agendas.
Familiarity with brand safety, verification, responsible advertising, and media buying
Ability to build and assess campaign test cases, including budget feasibility, success metrics, measurement approach, and recommendations to drive clear learnings and case study outcomes.
Professional Skills and Aptitude Strong critical thinking and problem-solving skills, with the ability to understand the rationale behind campaign setups, investigate issues independently, and proactively provide clear recommendations.
Strong cross-functional collaboration skills, with the ability to work effectively across planning, creative, operations, reporting, platform partners, local markets, and regional account teams.

Responsibilities Work closely with the Paid Social Lead to implement, manage, and optimize paid social campaigns across Meta, TikTok, Pinterest, Snapchat, and other relevant social platforms.
requirements are completed accurately and within agreed lead times.
Campaign Quality Assurance Ensure campaigns are aligned with Heineken’s planning governance, account taxonomy standards, media buying guardrails, responsible advertising requirements, and platform best practices.
Strong attention to detail across campaign setup, budgets, targeting, creative, placements, tracking, brand safety, pacing, and reporting inputs.
Strongly numerate and comfortable managing large sets of data, media plans, and platform performance reports.
Good command of English to ensure articulate and smooth communication with the central hub.
Commitment to delivering first-class work every time, and never leaving a quality issue unchecked.
Location: DGS Philippines - Makati City - RCBC Plaza Brand: Paragon Time Type: Full time Contract Type: Permanent