Build and manage persona- and use-case-based integrated programs targeting CIO, CAO, IT etc. Own day-to-day program execution: manage timelines, coordinate with agencies and internal teams, QA assets, and keep programs on track.
Collaborate with Sales teams on CIO-targeted plays and outreach.
Performance & Optimization Own reporting and analysis for Data Cloud marketing programs, including partner-sourced and influenced pipeline.
Cross-Functional Collaboration Coordinate across Sales, SDR/BDR, Product Marketing, regional teams, and partners to ensure programs are aligned and executed well.
Maintain clear communication and feedback loops so nothing falls through the cracks.
Collaborate well across functions — product, sales, partners, regional teams — and communicate proactively to keep things moving.
Requirements
We’re obsessed with making hard work pay off, for our people, our customers, and the world around us. As a Fortune 500 company and a leading AI platform for managing people, money, and agents, we’re shaping the future of work so teams can reach their potential and focus on what matters most.
About the Team The Global COE Growth Marketing team is responsible for go-to-market strategy and execution for Workday's AI products and capabilities.
This team partners closely with Product, Sales, and broader Marketing to drive awareness, demand, and adoption of Workday's AI innovations.
Within this team, you will sit within the Specialized Products GTM Marketing organization with a specific focus on Workday Data Cloud.
You'll collaborate with product marketing, field and digital marketing, SDR/BDR, sales leadership, and technology partners to plan and execute integrated programs that accelerate pipeline and revenue for Data Cloud and related AI-po
Responsibilities Programs Planning & Execution Translate GTM strategy and product priorities into integrated, full-funnel demand programs — digital, nurture, ABM, events, content syndication, and partner co-marketing — that generate qualified pipeline for Data Cloud.
CIO/IT Audience Expertise Apply a strong understanding of how CIO and senior IT buyers evaluate, purchase, and adopt data and AI platforms to shape messaging, content, and campaign strategy.
experience marketing to CIO, CTO, and senior IT decision makers — you understand how these buyers think and how to reach and engage them effectively. Have hands-on co-marketing
experience with technology or SI partners, and know what it takes to build programs that generate real pipeline.
Are energized by ownership and accountability — you don't wait to be told; you identify what needs to happen and make it happen. Basic
Qualifications 5–7 years of B2B marketing experience, with a focus on demand generation, integrated campaigns, and/or field/regional marketing for enterprise technology. Demonstrated
experience with technology or SI partners, including building joint campaigns, field programs, or co-branded content.
Experience working with or marketing data platforms, analytics, and/or AI/ML products (or adjacent cloud/enterprise technologies). Other
Qualifications Strong written and verbal communication skills, with the ability to simplify technical topics (data, AI, architecture) for business and executive audiences.
Highly organized with strong attention to detail and the ability to manage multiple programs simultaneously in a fast-paced environment.
Benefits
In return, we’ll give you the trust to take risks, the tools to grow, the skills to develop and the support of a company invested in you for the long haul.
Workday Pay Transparency Statement The annualized base salary ranges for the primary location and any additional locations are listed below.
Workday pay ranges vary based on work location.
As a part of the total compensation package, this role may be eligible for the Workday Bonus Plan or a role-specific commission/bonus, as well as annual refresh stock grants.
Each candidate’s compensation offer will be based on multiple factors including, but not limited to, geography, experience, skills, job duties, and business need, among other things.
Primary Location: USA.CA.Pleasanton Primary Location Base Pay Range: $136,500 USD - $204,700 USD Additional US Location(s) Base Pay Range: $115,200 USD - $204,700 USD Our Approach to Flexible Work With Flex Work, we’re combining the best of both worlds: in-person time and remote.
Additional details
Not just in the products we build, but in how we show up for each other.
Our culture is rooted in integrity, empathy, and shared enthusiasm.
We’re in this together, tackling big challenges with bold ideas and genuine care.
We look for curious minds and courageous collaborators who bring sun-drenched optimism and drive.
Whether you're building smarter solutions, supporting customers, or creating a space where everyone belongs, you’ll do meaningful work with Workmates who’ve got your back.
So, if you want to inspire a brighter work day for everyone, including yourself, you’ve found a match in Workday, and we hope to be a match for you too.
About the Role As Manager, Data Cloud Growth Marketing, you are the primary day-to-day marketing executor for Workday Data Cloud — owning campaign planning, program execution, partner co-marketing, and performance reporting for this product with CIO, CTO, and senior IT personas.
You are highly hands-on and thrive in the work itself — building campaign briefs, drafting emails and content, QA'ing landing pages, managing program timelines, and digging into dashboards to find what's working.
You bring strong judgment and initiative, collaborate well across functions, and don't need to be told what to do twice. Key
Partner with Product Marketing to ensure campaign materials resonate with IT decision makers and reflect current market dynamics.