marketing
Posted 3 weeks agoSr. Growth Marketing Manager - Remote
at Thriveworks
United StatesRemote
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Responsibilities
- Own and manage all paid media channels end-to-end: Google Ads (Search, Performance Max, YouTube, Demand Gen), Meta, and Microsoft. CTV/Pinterest as growth channel priorities.
- Build and manage our automation and reporting layer using Claude AI and the Google Ads API—replacing manual analysis with scalable, intelligent workflows.
- Align spend to provider capacity market-by-market, partnering with Operations to ensure paid demand matches therapist availability.
- Optimize through the full patient funnel (not just cost per booking, but cost per kept appointment)
- Manage all tracking infrastructure in compliance with HIPAA requirements.
- Design and run structured A/B tests across channels, audiences, creative, and landing pages to drive continuous improvement.
- Own geo-level budget pacing, bid strategy, and campaign architecture across a high-volume, multi-location account structure.
- Lead weekly performance reporting and provide strategic recommendations to marketing leadership.
Requirements
- You'll use automation, API tooling, and AI to make the program smarter over time.
- And you know how to work across functions without losing momentum.
- You understand the difference between a good CPA and a good patient, and you know how to optimize for both.
- And you know how to structure accounts and bid strategies to perform.
- Phase in CTV/programmatic testing as the core program stabilizes. What You Bring Required
- Hands on Google Ads, Meta Ads, Microsoft Ads experience.
- Experience building the strategy and then executing it. Preferred
- Familiarity with API-based automation or AI tooling is a strong plus.
- Experience with multi-location or geo-targeted campaign management at scale.
- Entering text or data into a computer through a traditional keyboard is also a requirement.
Experience
- 10+ years of hands-on paid media management.
Benefits
- We have recently launched a new vision to become America's most valued mental healthcare company—where our teams can fulfill their purpose and do their best work, where clients are treated with warmth and respect, and where communities benefit from access to high-quality care that helps them heal and thrive in life.
- This is a high-ownership, high-visibility role that sits at the center of how Thriveworks grows: managing significant spend across Google, Meta, Microsoft, and emerging channels to connect people in need with the mental health care that can change their lives.
- What Success Looks Like You bring range: the analytical discipline to manage seven figures in annual spend without losing a dollar of efficiency, and the strategic instinct to know when the numbers are telling you something the dashboard isn't.
- You understand that in healthcare, the cost per acquisition only means something if the patient shows up, and you optimize accordingly.
- Bonus points if you've built automation layers, worked with API-based tooling, or experimented with AI in your workflow. Key Responsibilities
- Benefits An amazing team culture Professional development & advancement opportunities 401K with a 3% employer match Healthcare, Dental, Vision, and life insurance
- benefits Paid time off and paid holidays Professional EAP program for team members & household Additional coverage options available, such as Short Term Disability, Long Term Disability, and Group Accident Insurance Successful Thriveworks employees believe in our mission to help people live happy, healthy lives.
Contact
- Interested in joining Team Thriveworks? We're thrilled to meet you! With Job scams becoming more and more frequent, here's how to know you're speaking with a real member of our team: Our recruiters and other team members will only email you from thriveworks@myworkday.com or an @thriveworks.com email address.
- A google meets interview invitation will be sent via email and will only come from an @thriveworks.com email address.
- If you see a scam related to Thriveworks, please report it to infosec@thriveworks.com.
- You can contact employment@thriveworks.com with any questions or concerns.
Additional details
- Thriveworks is committed to providing accessible, top-tier mental health services through a network of licensed therapists and mental health professionals.
- As we enter this exciting new chapter, our mission remains focused on helping people live happier, healthier lives through both in-person and online counseling services.
- About the Job We're looking for a Sr. Growth Marketing Manager to join our marketing team.
- You'll own the paid media program end-to-end, partnering with Operations, Clinical, Data, and Creative to build campaigns that quality new patient acquisition.
- This role is for those who believe performance marketing should be measured all the way through the funnel—and who want to be the one actually doing the measuring.
- You're in the platforms, running the campaigns, pulling the data, and driving the decisions.
- If that sounds like your kind of role, keep reading.
- You're someone who builds infrastructure, not just campaigns.
- You're proactive about what's working and honest about what isn't.
- You'll Thrive Here If You Are Analytically sharp // You live in the data and know how to turn it into a decision Highly organized // Juggling channels, budgets, and markets is your baseline A builder // You improve infrastructure, not just performance A clear communicator // In reporting, in the room, and in a brief Collaborative // Cross-functional by default, not by obligation Accountable // You own the numbers, and you own the miss Y our Background You've managed serious paid media budgets, and you have