Senior Strategist, Influencer

Hybrid

Responsibilities

Develop Insight-Driven Influencer Strategies
Build thoughtful plans that define creator mix, targeting, flighting, and testing approaches while balancing data-driven insights with creative, platform-native ideas.
Build Strategic Plans that Drive Performance
Design influencer programs that connect brand objectives with measurable outcomes.
Identify opportunities to optimize performance, improve efficiency, and drive stronger results across campaigns.
Collaborate closely with sales, media, and execution teams to ensure strategies are actionable and set up for success.
Align on audience targeting, amplification approaches, and campaign execution to deliver cohesive, high-performing programs.
Support Pitches and Client Engagements
Guide Testing, Optimization, and Performance Improvement
Analyze performance and translate learnings into actionable recommendations that refine creator selection, content direction, and overall strategy. WHAT YOU BRING •

Experience in influencer marketing, social strategy, or digital marketing, with a strong understanding of how influencer campaigns are planned and executed (agency or brand
Strong understanding of social platforms and creator ecosystems, including trends, content formats, and what drives engagement across channels.
Clear and confident communication skills, with the ability to present ideas, contribute to pitches, and collaborate effectively with internal and external stakeholders.
experience working cross-functionally across teams like sales, media, and execution.
Highly organized and detail-oriented, with the ability to manage multiple workstreams in a fast-paced environment.

A problem-solving mindset, with comfort navigating ambiguity and turning ideas into actionable plans. PERKS & BENEFITS
Unlimited PTO + company holidays
Comprehensive medical, dental, vision, and disability coverage
Life & AD&D insurance
Paid parental leave & family support
Pet care perks & insurance
Exclusive employee discounts
Salary Range: $63,000-$84,000 USD annual
The range is applicable for the labor market where the role is intended to be hired. Final base salary is directly related to each candidate's qualifications and experience uniquely.

All legitimate job openings will be posted directly on our careers page, and all communication about these roles will come exclusively from Recruitment outreach, conducted via email through our ATS, Greenhouse, and never through unsolicited text messages or the @newengen.online domain.
If you have any concerns about the authenticity of any message claiming to be from New Engen, please contact us immediately at peopleteam@newengen.com before taking any further action.

At New Engen, we help brands grow—not just bigger, but smarter.
We’re a digital marketing agency built to drive meaningful impact across the entire customer journey, blending media, creative, analytics, influencer, and retail strategies into performance-driven campaigns.
Some clients partner with us through long-term agency relationships.
Others tap into specialized solutions—like Donut Studios, our in-house creative studio for platform-native and short-form content, or Acorn Creator Suite, our influencer marketing solution built for retail impact.
While each solution brings its own focus and flavor, they’re all part of how we deliver for our clients, together, as one team.
We’re a collaborative group of strategists, creatives, analysts, and makers who are all in on helping brands—and each other—thrive. We work hard, stay humble, and build with purpose.
Translate client briefs into clear, actionable influencer strategies that align with business goals and campaign KPIs.
Partner Cross-Functionally to Bring Strategies to Life
Contribute to pitch development by shaping strategic narratives and building clear, compelling recommendations.
Participate in client presentations, helping communicate strategy and respond to questions with confidence and clarity.