Business Development Manager, Programmatic Demand Partnerships

United StatesRemote

Responsibilities

Own a quarterly and annual spend target tied to demand-side revenue transacted through the Exchange.
Build and manage a pipeline of DSP prospects and progress them from outreach through active integration and spend.
Track partner spend performance and report against revenue KPIs, escalating risks and opportunities proactively.
Identify and target DSPs — including agency trading desks, independent DSPs, and healthcare-focused buying platforms — that are a strong fit for our Exchange inventory.
Develop onboarding materials, playbooks, and resources that accelerate time-to-spend for new demand partners.
Identify and resolve barriers to spend — whether technical, commercial, or related to inventory quality — in collaboration with internal teams.
Drive upsell and expansion opportunities within the existing demand partner base.
Collaborate with Product and Engineering teams to influence the roadmap, with a focus on features, reporting, and integrations that improve buyer

You'll develop a deep understanding of how each DSP partner operates, what inventory they need, and how they prefer to transact, using those insights to drive both revenue growth and product improvements.
Deep understanding of the programmatic ecosystem, including DSP operations, RTB, PMPs, and exchange dynamics.
Familiarity with healthcare provider and consumer targeting, first-party data applications, and relevant compliance considerations (HIPAA, NAI, etc.). Skills:
Ability to synthesize client feedback into clear, prioritized product recommendations. Technical Aptitude:
Working knowledge of DSP campaign setup, analytics, and data integrations.
CRM proficiency (Salesforce, HubSpot) and comfort with reporting and analytics platforms. Preferred:
Experience partnering with product teams to influence ad tech features or buyer-facing workflows.

4+ years in ad tech business development, with a focus on demand-side partnerships and a track record of hitting revenue targets.