sales
Posted Mar 11Lead Analyst, Sales (Hybrid)
at Homebase
Toronto, CanadaHybrid
Responsibilities
- - Develop end-to-end attribution and lead source analysis – connecting marketing inputs to pipeline outputs and closed revenue to inform spend and targeting decisions.
- - Build and maintain a clear, consistent sales metric framework – ensuring pipeline, activity, and performance KPIs are reliably defined and trusted across Sales and GTM.
- - Build scalable self-serve tools (dashboards, notebook) that empower reps, managers, and executives to track performance without relying on ad hoc requests.
- - Collaborate closely with data engineering and RevOps to ensure CRM data integrity, event tracking accuracy, and instrumentation completeness for new sales motions.
Requirements
- You'll partner closely with Sales, RevOps, and Marketing leadership to surface insights that influence GTM strategy, comp design, and quota planning.
- - Partner with RevOps and Sales leadership to evaluate ROI by motion and channel – identifying which go-to-market plays are driving revenue and which aren't pulling their weight.
- - Champion AI-assisted analytics workflows – automate recurring reporting, accelerate analysis, and help the broader sales and ops team leverage data more effectively.
- experience in analytics, with measurable business impact; at least 2 years operating at a senior or lead level. - Advanced SQL skills and
- experience with modern analytics and CRM stacks (Salesforce, dbt, Databricks/Snowflake, Looker, Tableau, or similar). - Deep
- experience with pipeline analytics – deal velocity, stage conversion, rep productivity, quota attainment, and forecast modeling. - AI-assisted proficiency in Python for modeling and analysis workflows; comfort using AI tools to extend analytical capability. - Demonstrated ability to model business impact – quantify opportunity size, evaluate ROI by channel or motion, and help prioritize GTM investments. -
- Experience building scalable, self-serve analytics tools – dashboards, reusable models, and metric layers that reduce one-off requests. - Exceptional communication and storytelling – able to translate complex pipeline and revenue data into clear, executive-ready narratives that drive decisions. -
- Experience working cross-functionally with Sales, Marketing, RevOps, and Finance in a high-growth SaaS or subscription environment.