marketing
Posted 5 days agoIndustry Marketing Lead, Media, Entertainment, Sports & Gaming
at Braze
Austin, United StatesHybrid
Responsibilities
- Lead the development and execution of a content and communications strategy tailored to this industry
- Collaborate with sales and other industry leads to align Braze’s value proposition with industry-specific marketing objectives and business outcomes
- Develop frameworks and standards that drive consistency, efficiency and quality in all industry storytelling and enablement
- Create programs that highlight the relevance of Braze for the industries, from white papers and case studies to webinars and thought leadership
- Train sales teams and facilitate the ongoing exchange of knowledge and best practices
- Gather and synthesize feedback from sales, clients, and agencies to inform content, research, and product development, ensuring our solutions meet industry needs WHO YOU ARE Skills:
Requirements
- Strategic Thinker: you have a strong ability to develop and execute industry-specific marketing strategies that drive measurable results
- Collaborative Leader: you excel in cross-functional environments and can influence and lead teams across different departments
- Problem Solver: you have a resourceful and analytical mindset, with the ability to navigate ambiguity and drive execution
- BA/BS degree required; MBA or relevant advanced degree a plus
- Demonstrated success in developing and executing go-to-market strategies in a fast-paced environment
- Strong understanding of the digital marketing landscape, including customer engagement platforms and marketing automation tools •
- Experience working with cross-functional teams and managing relationships with key stakeholders
- Built on a foundation of composable intelligence, BrazeAI™ allows marketers to combine and activate AI agents, models, and features at every touchpoint throughout the Braze Customer Engagement Platform for smarter, faster, and more meaningful customer engagement.
- Braze is also proudly certified as a Great Place to Work® in the U.S., the UK, Australia, and Singapore.
- OUR AI-POWERED BRAZE RECRUITMENT PROCESS
- To help our recruitment teams focus on what matters most — the person behind each application — we use AI-assisted tools at certain stages of our recruitment process.
- This includes using AI to analyze the experience, skills and
- We also use AI for administrative support, like scheduling and recording interviews and summarizing interview notes.
- Depending on where you are located, you may have the right to request further information about how AI is used in our recruitment process, to opt out of AI-assisted review, to request a manual review of any decision made or to contest a decision.
Experience
- 7-10+ years of marketing experience, preferably working with a range of customers at an agency, technology partner or consulting firm.
Benefits
- We seek to ignite that passion by setting high standards, championing teamwork, and creating work-life harmony as we collectively navigate rapid growth on a global scale while striving for greater equity and opportunity – inside and outside our organization.
- For candidates based in the United States, the pay range for this position at the start of employment is expected to be between $112,000 and $176,000/year, with an expected On Target Earnings (OTE) between $131,000 and $206,000/year (including bonus or commission).
- In addition to cash compensation, this role qualifies for a comprehensive Total Rewards package that includes equity grants of restricted stock (RSUs) so that you will own a piece of our company. #LI-Hybrid WHAT WE OFFER Braze
- Competitive compensation that may include equity
- Flexible paid time off
- Comprehensive benefit plans covering medical, dental, vision, life, and disability
- benefits and equal paid parental leave
- Professional development supported by formal career pathing, learning platforms, and a yearly learning stipend
- Opportunities to give back to your community, including an annual company-wide Volunteer Week and donation matching
- experience – regardless of age, color, disability, gender identity, marital status, maternity, national origin, pregnancy, race, religion, sex, sexual orientation, or status as a protected veteran.
Additional details
- At Braze, we have found our people. We’re a genuinely approachable, exceptionally kind, and intensely passionate crew.
- To flourish here, you must be prepared to set a high bar for yourself and those around you.
- There is always a way to contribute: Acting with autonomy, having accountability and being open to new perspectives are essential to our continued success.
- Our deep curiosity to learn and our eagerness to share diverse passions with others gives us balance and injects a one-of-a-kind vibrancy into our culture.
- If you are driven to solve exhilarating challenges and have a bias toward action in the face of change, you will be empowered to make a real impact here, with a sharp and passionate team at your back.
- If Braze sounds like a place where you can thrive, we can’t wait to meet you. WHAT YOU'LL DO
- As the Industry Marketing Lead, you will be responsible for developing and executing industry-specific marketing strategies that resonate across Media, Entertainment, Gaming & Sports brands.
- This role will focus on driving adoption and demonstrating the value of Braze’s platform in helping these brands achieve their marketing objectives.
- You will work closely with our sales, enablement, content and customer success teams to position Braze as the leading customer engagement solution in these industries.
- Work with cross-functional stakeholders to develop client-facing materials that effectively communicate the value of Braze’s platform and industry solutions