marketing
Posted YesterdayMarketing Performance Analyst
at Arctic Wolf
United StatesRemote
Responsibilities
- Ensure dashboards are user-friendly, automated, and aligned with business goals for easy consumption by stakeholders across marketing, sales, and executive leadership.
- Manage and update the core artifacts that the marketing leadership team use to run the business and report on performance to the rest of the go-to-customer organization Analyze Marketing Funnel Performance Track and interpret key funnel metrics including lead volume, MQLs, SQLs, pipeline creation, opportunity velocity, and closed-won revenue.
- Identify conversion bottlenecks and provide data-backed recommendations to improve funnel health and efficiency.
- Analyze marketing spend effectiveness across channels, campaigns, and segments Work closely with field and global demand teams to align reporting and actionable insights with business goals Marketing Attribution & ROI Measurement Support the implementation and refinement of attribution models (first-touch, last-touch, multi-touch, W-shaped, algorithmic) to measure the influence of marketing on pipeline and revenue.
- Deliver insights that influence channel mix, investment strategies, and content planning.
Requirements
- Who You Are Strong analytical skills and expertise with data analysis tools such as Excel, SQL, Tableau, Power BI, or Looker.
- Naturally inquisitive style, always searching for the why behind the numbers Demonstrated ability to translate complex data into clear, actionable insights.
- experience in a marketing analytics, marketing operations, or business intelligence role, ideally within a B2B SaaS environment.
- If this applies, candidates are required to notify us in advance so we can explore appropriate accommodations.
- And we appreciate that—by protecting people’s and organizations’ sensitive data and seeking to end cyber risk— we get to work in an industry that is fundamental to the greater good.
- responsibilities in accordance with AWN’s Information Security policies, standards, processes, and controls to protect the confidentiality, integrity and availability of AWN business information (in accordance with our employee handbook and corporate policies).
Experience
- Qualifications 2+ years of
Benefits
- All wolves receive compelling compensation and
- benefits packages, including: Equity for all employees Flexible time off and paid volunteer days 401k match Training and career development programs Comprehensive private
- benefits plan including medical, mental health, dental, disability, life and AD&D, and value-added services Robust Employee Assistance Program (EAP) with mental health services Fertility support and paid parental leave Arctic Wolf is an Equal Opportunity Employer and considers applicants for employment without regard to race, color, religion, sex, orientation, national origin, age, disability, genetics, or any other basis forbidden under federal, provincial, or local law.
- The base salary range for this job family is 54,000 to 205,000 USD annually.
- This range reflects the base pay the company reasonably expects to offer for this position, aligned to the broader job family base pay structure.
- Actual base pay may vary based on skills, experience, and location, including job family level.
- In addition to base pay, Arctic Wolf offers variable incentive compensation, new hire equity grants, and a comprehensive benefits package.
Contact
- Please let us know if you require any accommodation by emailing recruiting@arcticwolf.com.
Additional details
- At Arctic Wolf, you won’t just watch the cybersecurity industry evolve – you'll help lead the change.
- Our global Pack is made up of people who thrive on solving hard problems, moving fast, and building technology that protects organizations around the world.
- If you’re looking for meaningful work, smart teammates and the chance to make a real impact in a high-growth company that’s redefining security operations, Arctic Wolf is the right place for you.
- About the Role The strategic and detail-oriented Marketing Performance Analyst is critical in helping us understand and improve the effectiveness of our marketing activities by providing deep insights into performance metrics, return on investment, and pipeline and revenue contribution.
- You’ll partner closely with our Revenue and Growth Marketing Leaders, Revenue Operations and Finance teams to surface actionable insights that inform our marketing strategy and investment decisions.
- Responsibilities Build and Maintain Marketing Performance Dashboards Design, build, and manage comprehensive dashboards in tools like Tableau, Power BI, or Looker to visualize key metrics across the full marketing funnel.
- Campaign and Channel Effectiveness Analysis Evaluate the performance of marketing campaigns across digital, events, email, partner, and ABM channels.
- Forecasting and Planning Support Use historical data and predictive analytics to build models that forecast MQLs, pipeline generation, and marketing-sourced revenue.
- Partner with finance and RevOps to support quarterly and annual planning processes with accurate, data-driven projections.
- Excellent communication and storytelling skills to present findings to both technical and non-technical audiences.