marketing
Posted 4 days agoEnterprise Paid Digital Marketing Manager
at Stripe
Us: Sf Bay Area, Seattle, New York, United StatesRemote
Responsibilities
- Drive ideation, strategy, and execution of scaled paid campaigns to generate and accelerate sales pipeline and overall company revenue.
- Develop and manage testing agenda and media plans for the program.
- Drive growth across key metrics (Suspects, MQLs, SQOs, Signups, Go-lives, pipeline, revenue)—measure success, optimize against targets, and report on performance on a recurring cadence.
- Support Stripe in building and optimizing our paid program using knowledge of our users, how they use our products and data.
- Report up and out on campaign performance to ensure relevant stakeholders have visibility into program performance and roadmap.
Requirements
- In the role, you'll be the go-to expert on paid digital to support multiple segments and collaborate with a cross-functional team to deliver on marketing goals for those segments. Responsibilities
- Self-starter with the ability to drive both strategic and tactical workstreams forward with minimal oversight
- Experience driving experimentation roadmaps to continuously optimize and improve campaigns
- Demonstrated ability to collaborate cross-functionally across teams, including those that are not expert in paid media Preferred [REQUIREMENTS] qualifications
- Experience with Marketo or Salesforce •
- Experience driving demand for sales teams and familiarity with sales concepts, processes, and metrics
Experience
- 7+ years of work experience
- 5+ years of paid digital experience, preferably in paid social, display, and direct response
- 2+ years of B2B marketing experience •
- 10+ years of work experience
- 7+ years of paid digital experience, preferably in paid social, display, and direct response
- 5+ years of B2B marketing experience, preferably with ABM experience •
Benefits
- qualifications are a bonus, not a requirement.
Additional details
- Stripe is a financial infrastructure platform for businesses.
- Millions of companies—from the world's largest enterprises to the most ambitious startups—use Stripe to accept payments, grow their revenue, and accelerate new business opportunities.
- Our mission is to increase the GDP of the internet, and we have a staggering amount of work ahead.
- That means you have an unprecedented opportunity to put the global economy within everyone's reach while doing the most important work of your career. About the team
- Growth Marketing is a team of performance-driven marketers and channel specialists.
- We partner closely with growth, creative, analytics, and regional marketing to drive revenue through self-serve and sales motions.
- We work globally, across all Stripe offerings and with all company segments—from startups to the largest enterprises. What you'll do
- As a Paid Digital Marketing Manager, you'll be a key driver of paid digital marketing efforts supporting our inbound funnel, driving demand, and engaging key segments of users—designing, implementing, and optimizing scaled digital campaigns.
- You'll help create an uncommonly great paid program at Stripe through a relentless focus on user
- You'll partner with various internal stakeholders including campaigns, design, marketing operations, product marketing, analytics and insights, and regional teams to create a best-in-class paid program.