marketing
Added 1 weeks agoContent Marketing Manager
at Qualys
Pune, IndiaOn-site
Responsibilities
- Lead and inspire creative ideas for content development and messaging consistency across all channels (demand generation, digital, web, blog, video, etc.).
- Collaborate with internal stakeholders to create engaging stories aligned with company messaging.
- Drive effective and creative content that incites engagement and grows audiences.
- Ensure content aligns with funnel-building objectives and is consistently delivered across touch points.
- Write and edit high-performing content with impeccable attention to detail.
- Work with the product team to implement the multi-channel content strategy by crafting content that drives through leadership, customer acquisition, and customer success.
Requirements
- Leverage AI-powered writing and research tools to accelerate content production while ensuring all output meets brand voice, accuracy, and quality standards.
- Stay current on AI trends in content marketing and continuously evaluate new tools and workflows that can improve team efficiency and content performance.
- Must have top-notch grammar and punctuation skills and be an overall arbiter of best grammar, messaging, writing, and style practices.
- Entrepreneurial mindset and ability to work in a fast-paced environment.
- Excellent writing and editing skills and a love of grammar and top-performing content.
- Editorial mindset and familiarity with audience preferences.
- Knowledge of SEO, web traffic metrics, and demand generation tools.
- Bachelor’s degree in Marketing, Journalism, Public Relations, or related field. Hands-on
- experience using AI content tools (e.g., ChatGPT, Claude, Jasper, or similar) in a professional marketing context.
- Ability to critically evaluate and edit AI-generated content to meet editorial standards, brand guidelines, and audience expectations.
- experience in the technology or cybersecurity sector considered a strong asset.