Senior Ads Measurement Lead - App Dev

Responsibilities

• Co-develop Reddit best practices - work and consult across a breadth of clients and measurement types including mobile measurement attribution, brand lift, conversion/sales lift, multi-touch attribution and media mix modeling
• Support our go-to-market teams with your measurement expertise, industry knowledge, and insights.

Requirements

• With 100,000+ active communities and approximately 121 million daily active unique visitors, Reddit is one of the internet’s largest sources of information.
• Reddit is looking for a Measurement Lead to help our Mobile App advertisers succeed on our platform.
• Work with internal stakeholders (Product, PMM, GTM, Sales Leads) as well as advertisers’ internal analytics teams to understand methodologies and consult with clients on their impact on Reddit.
• experience in advertising or analytics at a research vendor, measurement company, social media platform, media owner, client or agency partner – with at least 1 of those years working in digital advertising.
• Familiarity with attitudinal survey research, offline and online sales/ROI measurement, impression/attribution/conversion tracking, multi-touch attribution (MTA) and media mix modelling (MMM)
• Knowledge of North America Measurement solutions and norms.
• A knowledge of experimentation and familiarity with the underlying statistical methods
• A strong background in the execution, analysis, and presentation of quantitative advertising research. •
• Experience working closely with and developing relationships with analytics professionals at advertisers and advertising agencies •
• Experience working at scale, managing multiple projects and clients simultaneously Preferred
• experience: Working with App-focused businesses and Mobile Measurement Partners (MMPs)
• A working knowledge of advertising technology, including ad serving, targeting, optimization and relevant data flows
• Additionally, Reddit offers a wide range of
• In select roles and locations, the interviews will be recorded, transcribed and summarized by artificial intelligence (AI).

Experience