management
Posted 5 hours agoVice President, Marketing
at Vocalytics (Techstars UHC '20)
United StatesRemote
Responsibilities
- Design and lead an AI-driven demand generation engine, leveraging predictive analytics, automation, and hyper-personalized outreach at scale.
- Develop a multi-channel strategy that includes intent-based marketing, outbound AI-driven prospecting, and dynamic campaign orchestration.
- Transform Field & Digital Marketing into a Revenue Machine
- Lead field marketing execution, ensuring regional sales teams are equipped with tailored, high-impact marketing programs.
- Optimize events for direct pipeline impact, shifting from traditional brand awareness to high-conversion field activations.
- Oversee performance marketing, paid media, and account-based marketing (ABM) to ensure targeted, high-quality customer acquisition at scale.
- Lead the product marketing function, defining market positioning, messaging, and competitive differentiation for Chainalysis's platform across government, financial services, and enterprise segments.
- Develop and execute go-to-market strategies for new product launches, feature releases, and platform expansions.
- Own competitive intelligence, ensuring the sales organization is equipped with battlecards, objection handling, and differentiated value propositions.
- Build a world-class sales enablement engine, ensuring field teams have the positioning, content, and tools to win. Drive Marketing-Sales Alignment & Accountability
- Establish a unified demand generation framework, ensuring seamless collaboration with Sales, and RevOps.
- Implement a real-time revenue attribution model, providing clear visibility into marketing's contribution to pipeline and closed deals.
- Ensure every marketing dollar is accountable, with transparent ROI tracking across all owned, paid, and earned media channels.
- Drive a data-first marketing culture, using advanced analytics to optimize performance and continuously improve revenue impact. Build, Develop & Inspire a World-Class Marketing Team
- Foster a team culture where people do their best work — create an environment where people do the best work of their careers, with clear development paths and a culture of trust and accountability.
- Build deep, productive partnerships with parallel teams — especially RevOps, Sales Leadership, Product, and post-sales teams — ensuring marketing is a true strategic partner, not a service function.
Requirements
- Redefine marketing funnel efficiency, ensuring a seamless transition from MQL to SQL to closed-won revenue, optimizing conversion rates at every stage.
- Leverage AI and automation for digital marketing, ensuring data-driven, dynamic content delivery that matches customer intent. Own Product Marketing & Competitive Positioning
- experience in marketing supporting at a mid-to-large scale, high growth organization, including solution-selling environments with B2B SaaS products
- Experience overseeing demand generation and product marketing functions, as well as
- experience working in support of an Enterprise solutions salesforce
- Experience leading a field marketing function, inclusive of customer marketing
- Experience leading a product marketing function, including product positioning, competitive intelligence, GTM strategy, and sales enablement for enterprise B2B SaaS products
- Strong communication and interpersonal skills, with a proven ability to build partnerships across RevOps, Sales, Product, and post-sales leadership
- Ability to work effectively in a fast-paced and dynamic environment
- Strategic thinker with the ability to translate strategy into actionable plans AI at Chainalysis AI is not a feature at Chainalysis - it is a new way of working.
- As the world's most trusted blockchain analytics platform, Chainalysis sits at a rare intersection of proprietary data, regulatory relationships and crypto expertise that makes it uniquely placed to shape and lead the next era of AI-driven intelligence - and we expect everyone here, regardless of role, to be an active part of it.
- AI fluency is tied directly to how we measure performance and how we plan to win.
- We are not using AI to do less.
- About Chainalysis Chainalysis is the blockchain data platform, making it easy to connect the movement of digital assets to real-world services.
- Powered by deep blockchain data and AI, organizations can investigate illicit activity, manage risk exposure, and develop innovative market solutions built on the industry's most trusted blockchain intelligence.
- Our mission is to build trust in blockchains, blending safety and security with an unwavering commitment to growth and innovation. You belong here.
Contact
- You can learn more here https://go.chainalysis.com/rs/503-FAP-074/images/Interview%20Accommodations%20Request.pdf.
Additional details
- Chainalysis has gone through rapid growth over the last few years.
- You will be responsible for demand generation, product marketing, customer marketing, field marketing and digital marketing.
- You'll manage teams spanning field marketing, product marketing, demand generation, and digital marketing — running events, webinars, product launches, and demand generation campaigns across the government, private, and commercial sectors worldwide.
- You will be empowered to grow revenue, and make data-driven decisions that drive measurable customer conversion through the marketing funnel, strategically leading Chainalysis through our next stage of customer growth.
- As a people-first leader, you'll build a high-performing, motivated team — leveling up individual contributors into strategic marketers while forging strong partnerships across Sales, RevOps, Product, and post-sales teams.
- In this role, you'll: Build & Scale Demand Generation for Revenue Growth
- Experiment with emerging pipeline strategies, including community-led growth, influencer-driven campaigns, and direct engagement with high-value accounts.
- Partner closely with Product to translate technical capabilities into compelling customer-facing narratives that drive pipeline and accelerate sales cycles.
- Level up the team from tactical execution to strategic thinking, coaching marketers to connect their work directly to business outcomes.
- Attract and retain top talent, building a diverse team that reflects the global markets Chainalysis serves. We're looking for candidates who have: 15+ years of