marketing
Posted 3 hours agoGrowth Manager Africa
at TapSend
New York, United StatesOn-site
Responsibilities
- You will conduct customer research; execute partnerships and events; set up offline and online advertising/brand awareness campaigns; source and coordinate community ambassadors, champions and influencers; measure operational efficiency and financials for the corridor; manage CRM tools; resolve low-level customer complaints, provide CS and Product & Ops teams input into strategies to improve product quality, as well as customer experience.
- Responsibilities - Build trust-based relationships with African diaspora communities through in-person and online communications - Conduct customer research with transfer senders on a regular basis across priority corridors - Initiate, negotiate and build partnerships with community associations and organizations representing African diaspora groups - Set up offline and online advertising campaigns tailored to specific country communities - Source and lead community ambassadors, champions and influencers
Requirements
- You will be expected to have deep knowledge of, and networks into African diaspora communities, a passion to support your community, an entrepreneurial spirit, great interpersonal skills, and superb project management.
- experience in a high-growth environment such as startups, marketing, or fintechs - Exceptional knowledge and networks among African diaspora communities across the US, with depth in at least 2–3 key corridors (e.g.
- Experience with organic and inorganic marketing activities - Having contacts with African influencers and celebrities in the US is a plus - Strong interpersonal and communication skills, with the ability to engage authentically across diverse African communities - Passion for working with and for migrant communities - Resourceful with the ability to get things done — doing "more" with "less" - Fluency in English; proficiency in African languages is a strong plus TAPTAP VALUES
Benefits
- The next stage of growth will fuel a network of services and products especially designed to make money more accessible to diaspora communities including local cards, and additional savings and payments features.
Additional details
- ABOUT US We’re building the world’s leading cross-border fintech for emerging markets - empowering families, fueling local economies, and changing how millions access financial services.
- Since our launch in 2019, we have transformed how money moves across borders with our operations spanning 6 out of 7 continents and covering both the busiest and most underserved (remittance) corridors.
- We tapped into a massive shift - from banks to phones - bringing digital finance to places where traditional systems never reached.
- We’re growing fast, backed by world-class investors, and scaling a product that blends real world impact with cutting edge fintech innovation.
- Here’s a little more: - Founded by Harvard grads and 3-time founders who previously built Segovia (acquired) and GiveDirectly (>$300M revenue, fastest-growing NGO in the world) - Backed by top investors including Spark Capital, Canaan, Reid Hoffman, Breyer Capital, Unbound, Wamda, and more - Built by global top performers from Bain, Google, McKinsey, Uber, Checkout, Bolt, and beyond - we move fast, stay humble, and care deeply about our mission - Truly global team - 250+ people, 50+ nationalities, 50+
- You will work to continue launching TTS within various African diaspora communities in the United States and build a comprehensive growth (customer acquisition and retention) strategy across the corridor.
- Reporting to the Head of Africa, you'll combine great sales and marketing prowess with a data-driven test-and-learn mindset.
- You'll be a creative thinker who is always looking for ways to hack growth.
- The role offers the chance to join a high growth startup and to have a positive impact on the communities we serve.
- Requirements - Based in New York or New Jersey - 4–5 years of